The landscape of online media trading has, as ever, shifted in the last year as scandals, contentious opinions and new offerings hit the marketplace month after month throughout 2016.
But how do the top names in programmatic predict this industry will morph again in 2017? The Drum caught up with the likes of the Financial Times, AOL and Twitter’s MoPub platform at Programmatic Punch to ask what the media world needs to watch out for this year.
Watch the video above, and read how the industry reckons last year’s hectic year will shape media debates to come here.
Grab your tickets for the 2017 installment of Programmatic Punch here.