In-housing, consolidation, trust: The year ahead for programmatic, according to its biggest players

The landscape of online media trading has, as ever, shifted in the last year as scandals, contentious opinions and new offerings hit the marketplace month after month throughout 2016.

But how do the top names in programmatic predict this industry will morph again in 2017? The Drum caught up with the likes of the Financial Times, AOL and Twitter’s MoPub platform at Programmatic Punch to ask what the media world needs to watch out for this year.

Watch the video above, and read how the industry reckons last year’s hectic year will shape media debates to come here.

Grab your tickets for the 2017 installment of Programmatic Punch here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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