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Creative Works: Featuring 180 Amsterdam, Saatchi & Saatchi London, Unity and more

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'. 

You can vote for the work you like best, simply by clicking the 'Vote' button beside the work, and the winner will be featured online.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

180 Amsterdam: United Colors of Benetton 'The Face of the City'

Agency: 180 Amsterdam
Client: United Colors of Benetton
Date: February 2016
'The Face of the City’ campaign, from United Colors of Benetton, explores the faces and racial mix of major cities around the world. With this campaign, United Colors of Benetton has created a brand new model to represent the diversity of Milan, London, Tokyo, New York, Paris and Berlin.
Through this campaign, 180 Amsterdam was tasked with bringing to life United Colors of Benetton’s rich heritage of social commentary, in combination with celebrating the new collection.
Instead of using the faces of real models within the campaign, this story of diversity depicts a series of faces created based on the facial features and racial mix of different cities around the world. In doing so, United Colors of Benetton asks the question, “What is the face of London? And the face of Tokyo? New York? Berlin? Paris? Milan?” The question is a pertinent one at a time of great cultural debate around diversity and social demographics.
President & Chief Creative Officer: Al Moseley
Executive Creative Director: Dan Treichel, Dave Canning
Art Director: Rachel Kennedy
Copywriter: Joe Craig
Additional Credits: Client Services Director: Melanie Portelli
Account Manager: Mackenzie Walen
Strategic Planner: Clare Satterwaite
Producer: Louise Tench
Integrated Producer: Jo Kelly, Neil Henry
Editor: Chee-Han Wong
Content Producer: Claire Ford
Production Company: Not to Scale
Executive Producer: Dan O’Rourke
Producer: Maud Beckers, Michelle Hendrickx
Director: Hello Savants
Tags: Europe, united Colours of Benetton

Saatchi & Saatch London: Mattessons 'The Snackarchist'

Agency: Saatchi & Saatch London
Client: Mattessons
Date: February 2016
Mattessons ’Snackarchist’ campaign aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules including his choice of snack.
​Executive Creative Director: Andy Jex, Rob Potts
Art Director/Copywriter: Mark Slack, Gemma Phillips
Additional Credits: Planner: Raquel Chicourel, Will Poskett
Account Handler: Adrian Ash, Fergus Waddell, Amy Wright, Adam Collins
Producer: Lindsey Stoop, Sam Rendle-Short
Media Buying Agency: Vizeum
Media Planner: Simon Dockerty
Production Company: RiffRaff
Director: Megaforce
Editor: Joe Guest @ Final Cut
Post Production: Finish
Audio Post Production: Wave
Tags: UK, Mattessons

M&C Saatchi Sports and Entertainment: Ballantine’s 'Nonstop Breakin’ Gravity'

Agency: M&C Saatchi Sports and Entertainment
Client: Ballantine’s
Date: February 2016
The film ‘Ballantine’s Presents Nonstop’s Breakin’ Gravity’ sees a dancer undertake his most ambitious performance ever. Defying gravity 115ft in the air, while rigged up on a rope and harness, Nonstop transforms the vertical side of a California building into his dancefloor.
This is the sixth instalment in a series of collaborations between Ballantine’s and unique characters from around the world who define Ballantine’s mantra of ‘Stay True’ and embody the Founder’s spirit of ‘living the real you’. Nonstop has a true authenticity and is the latest in a line of renowned creatives to collaborate with Ballantine’s for the series, including British ‘GIF’ artist INSA (‘Space GIF-iti’), Africa’s biggest DJ & producer export, Black Coffee (‘Human Orchestra’) and world champion freestyle skateboarder, Kilian Martin (‘Carmen’).
Production Company: Archer’s Mark
Director: William Williamson
DOP: John Barr
Executive Producer: Adam Booth
Producer: Jack Beardsley
UK Production Manager: Paul Upton
Service Company: Gold Road Productions, Dustin HighBridge
Editor: Sally Cooper, Cut & Run, Simon O’Donnell, Archer’s Mark
Tags: Europe, ballentine's

The Allotment: Give London 'New identity and website'

Agency: The Allotment
Client: Give London
Date: February 2016
The Allotment is delighted to share its work for Give London a new charity fund raising initiative from The London Community Foundation. The Foundation has given nearly £50m in funding to more than 9000 charitable projects since it began in 1995. In 2014, through £5.2m of funding, it made over 1,050 grants that touched the lives of thousands of Londoners.
Give London is a simple way for people to support groups across London working on a range of issues - child poverty, isolation and education. It targets local charities that are often over-looked but nevertheless have a significant role to play in changing lives for the better.
Managing Director: Paul Middlebrook
Tags: Europe, Give London

CAA Sports Consulting & FP Creative: Jaguar 'The Frozen One'

Agency: CAA Sports Consulting & FP Creative
Client: Jaguar
Date: February 2016
José Mourinho has mastered the art of high speed drifting and full throttle ice driving on a 60km frozen lake at Jaguar Land Rover’s extreme testing facility in Arjeplog, Sweden.
The sporting icon was testing a high performance Jaguar F-PACE S as part of an extreme driver training experience just 40 miles from the Arctic Circle.
In temperatures as low as -30˚, Mourinho’s driving skills were tested to their extreme limit in the Jaguar F-PACE by Finnish professional driver, Tommi Karrinaho.
“The flying lap with Tommi sent my adrenaline soaring. It’s something I’ve only ever experienced before when I have walked out in front of 80,000 football fans.”
José Mourinho mastering the art of ice driving in Swedish Lapland was a strategic PR activity created to support the launch of the new Jaguar F-PACE performance SUV. José is an ambassador of Jaguar UK and is fundamental to the company's content creation strategy, particularly in targeting non-automotive media. In 2016 Jaguar UK will expand its ambassador partnerships to align with major sponsorships including the Wimbledon tennis championships.
Tags: Europe, jaguar

McCann London: Innocence in Danger 'Sexxenger'

Agency: McCann London
Client: Innocence in Danger
Date: February 2016
Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet.
The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles. The campaign shows how sexual predators use social networks and messaging to contact their unsuspecting young victims.
The “Sexxenger” campaign illustrates the importance of parental supervision in protecting children from what they can’t see.
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Director: Jean-Laurent Py
Integrated Creative Director: Chad Warner
Art Director: Julien De Preux
Copywriter: Jean-Laurent Py
Designer: Julien De Preux
Head of Art: Michael Thomason
Project Director: Metz Fasano
Creative Producer: Sarah-Louise van Uden
Account Director: AJ Coyne
Account Manager: Charlotte Habin
Account Executive: Charlotte Walters
Studio Manager: Ellis Faint
Print Producer: Liam White
Art Worker: Viren Patel
Media: Universal McCann
Tags: Europe, Innocence in Danger

Us & Them: Free Rangers 'An egg’s ambition to become a Free Ranger'

Agency: Us & Them
Client: Free Rangers
Date: February 2016
This online film shows the care and attention that goes into the selection of the eggs for the Free Ranger’s brand. It follows one egg’s journey from the farm to the Free Rangers Pack.
Creative Director: Rick Ward, Pete Camponi Art Director: Rick Ward Copywriter: Rick Ward Additional Credits: Production Company: The Awakening Media Cameraman/Editor: Andy Hardwick Director: Pete Camponi GCI: Billy Hanshaw
Tags: Europe, free rangers

Uniform: The Royal Mint 'Pals Battalions coin'

Agency: Uniform
Client: The Royal Mint
Date: February 2016
The Pals Battalions are synonymous with Liverpool. It was in the city, under Lord Derby, that the idea of recruiting a ‘battalion in which friends from the same office will fight shoulder to shoulder for the honour of Britain’ was fully embraced.
The thought being that Pals, who worked alongside each other in the same office, would be a stronger, tighter force. They would look out for each other, as family would. And so Lord Derby, taking on the mantle presented to him by Lord Kitchener, set out to recruit a battalion from the commercial classes in the city.
Now, 100 years on, a commercial company Liverpool, in the guise of creative business Uniform, has designed a new £2 coin for the Royal Mint, as part of the First World War centenary commemorations.
A the Royal Mint asked Uniform to design a new £2 coin.
The design pays tribute to the spirit of the Pals Battalions. It was a vision that put the city at the forefront of Lord Kitchener’s historic recruitment drive. 
Tags: Europe, the royal mint

Unity: Direct Line Group 'Stuart Pearce out of retirement'

Agency: Unity
Client: Direct Line Group
Date: February 2016
Unity and Direct Line drafted in football legend Stuart Pearce to ‘fix’ England’s worst football team for their #directfix campaign. 
Gloucestershire Northern Senior League Division Two side Longford AFC has recently been dubbed ‘the worst team in England’ after securing no points all season and conceding an average of ten goals a game. They are rooted to the bottom of the league having played: 19; lost: 19, goals for: three; goal difference: minus 180.
Stuart Pearce is making a sensational return to competitive football 14 years after retiring. The January Transfer Window signing has been drafted in to help ‘fix’ the confidence and fortunes of Longford AFC, with the support of Direct Line as part of the insurer’s #directfix campaign.
Director: Katy Stolliday
Project Management: Estelle Boon 
Media Engagement: Andrew Soar, Vishal Rana, Priya Sund, Layla Hatia 
Creative Content Director: Paul Surety
Creative Content Producer: Matthew Wright 
Tags: Europe, Direct Line

Human After All: BAFTA 'Windows to another world'

Agency: Human After All
Client: BAFTA
Date: February 2016
Human After All created the ‘Windows to Another World’ campaign to show how the cinema screen can feel like a magical portal we peer through to experience a vast realm of adventures. The concept explores the experience of cinema as one that takes place not just within the limits of the screen, but within the limitlessness of our own imaginations.
Illustrator Levente Szabo’s artwork uses a deceptively simple framing image, within which we can glimpse an magical adventure unfolding. This 2016 BAFTA campaign, which continues with the TV awards in May, follows on from Human After All’s hugely successful campaigns for BAFTA in 2014 and 2015.
Creative Director: Paul Willoughby
Illustrator: Levente Szabo
Tags: Europe, bafta

Saatchi & Saatchi/Interactive Solutions Poland: Alivia Oncological Foundation 'War on cancer'

Agency: Saatchi & Saatchi/Interactive Solutions Poland
Client: Alivia Oncological Foundation
Date: February 2016
We are at war with cancer right now. Sooner or later some of us will be forced to fight it, and we will need ammunition.  Saatchi & Saatchi/ Interactive Solutions Poland have launched an integrated social campaign with Alivia – a unique Polish oncological foundation.  The campaign shows people suffering from cancer as fighters battling the illness, rather than helpless victims. The war is getting more and more serious and cancer doesn’t play fair: there are half a million oncological patients in Poland, and more than 100 000 new cases each year. 
To win this war each patient needs money to fund the treatments and drugs (not refunded by the National Health Foundation – NFZ) needed to combat the illness: a film created for the campaign shows a brave and determined female fighter.  She fights a monster - a metaphor for the evil cancer - but runs out of ammunition and needs money to purchase more: an analogy for the financial help needed by Polish cancer sufferers to fund their treatment.
The film, produced by Platige Image, appeals to a younger generation by resembling a computer, and the environment resembles the inside of a real organism.  The 60” spot is a heart of an integrated, multichannel campaign for release in cinemas, social platforms and TV.
Creative Director: Michal Desowski, Kamil Majwski
Art Director: Aleksandra Zalewska
Copywriter: Marta Fraczek
Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek
Account Management: Malgorzata Lastowiecka, Agnieszka Gorna
Creative Concept: Marta Fraczek, Aleksandra Zalewska
Producer: Magdalena Barszcz, Marta Gierej
Director: Karol Kolodzinski
DOP: Lukasz Zal
Actress: Anna Gorska
Production House: Dobro
Producer: Mateusz Kirstein, Karina Lempkowska
Post Production: Platige Image
Producer: Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX: Juice
Tags: Europe, Alivia Oncological Foundation

Channel 5: Channel 5 'Refresh'

Agency: Channel 5
Client: Channel 5
Date: February 2016
The refresh is intended to create a stronger brand positioning and personality for Channel 5 that better reflects the creative range of its content. The refresh, which is the first overhaul of Channel 5’s brand identity since its takeover by Viacom in September 2014, will position the UK’s fifth public broadcaster as a bold and playful challenger brand.
The brand refresh has been overseen by Jo Bacon, VP, marketing for Channel 5 and led creatively by Jody Malam, who has been working on secondment from his role as Creative Director for MTV UK. The work has been developed in collaboration with a number of world class creative design agencies.
Lead Creative Director: Jody Malam
Art Director: 5Creative & Graphics Team led by Dene Smith
Additional Credits: Production Team: Laura Pye, Marko Domzet, Lucy Bugiel
Creative Consultant: Alun Constable
Primary Creative Agencies: Gretel – NYC (logo design, all OSP and pan-channel
OSP); Troika – LA (route definition and C5 bumpers; My5 logo design)
Secondary Creative Agencies: Mainframe – London (logo bumper design)
Production Houses (Idents): Written in-house with production support from: Channel 5: Academy Films, London (Si&Ad, Dom Thomas); 5Star – Found Studio, London (Mike Sharp, Joe Binks); 5USA – Momoco, London (Lucie Momoco, Nic Benns)
Sound Studio & Discography: Channel 5 – Phonoteque, London (Pete Mauder); 5Star - Altitude Music, London (Caspar Kedros, Scott Doran); 5USA – Meduktions, London (Rich Lewis)
Post Production: Electric Theatre Collective – London (Paul Wilmot)
Strategy Agency: Joint London (Lori Meakin)
Tags: Europe, channel 5

Brothers & Sisters: Sky 'Fluid Viewing'

Agency: Brothers & Sisters
Client: Sky
Date: February 2016
Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.  The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016. 
An arresting campaign, produced by creative agency Brothers and Sisters, will make use of futuristic 60-second spots.  The ads illustrate how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing.   The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from one screen and embarking on an epic journey around the home in the form of droplets, before vividly splashing and reforming onto the next screen.  The ads play out to the soulful, live soundtrack of “I’ve Gotta Be Me” by Sammy Davis Jr.
Executive Creative Director: Andy Fowler
Creative Director: Aaron Wilmer
Head of Design: Jonty Harbinson
Additional Credits: TV Producer: Lois Whittle
Digital Animation: Neon
Print Production & Retouching: Stanley’s Post
Media Planning & Buying: Mediacom
Director: Johnny Green
Production Company: Biscuit
Producer: Kate Taylor
Editor: Neil Smith, Work
Post Production/VXF: The Mill
Creative Director & 2D Lead Artist: Dan Williams, The Mill
Executive Creative Director: Neil Davis, The Mill
Executive Producer: Misha Stanford-Harris, The Mill
Sound: 750mph
Sound Designer: Sam Ashwell
Record Company: Warner/Chappell Music Publishing/Charly Acquisitions
Music: Sammy Davis Jr ‘I’ve gotta be me’
Tags: Europe, sky

RKCR/Y&R: Randolph Engineering 'Seen it all'

Agency: RKCR/Y&R
Client: Randolph Engineering
Date: February 2016
The “Seen It All” campaign, created by RKCR/Y&R, is inspired by the fact that many of the world’s most dramatic events over the last forty-four years have been witnessed through a pair of Randolph aviators.
The campaign kicks off with a series of print and outdoor ads launching this week, followed by an online content film in April.
The three print ads, called “Aviator”, “Raptor” and “Hawk”, show a pilot flying upside down, an off-piste skier, and a soldier climbing down a rope from an aircraft. These adrenaline-inducing situations are captured as though the viewer is looking directly through the lens.
In a bold statement, the only branding in the campaign is the word Randolph as it would appear to the wearer of the glasses, backwards, to create an immersive image.
There is no pack shot, no copy and no endline, just a perspective on the world made even more dramatic by the fact that it is viewed through the lens of the iconic glasses.
Executive Creative Director: Mark Roalfe
Creative Director: Tim Brookes, Lee Aldridge
Additional Credits: Account Director: Olly Boden
Agency Producer: Kate Manning
Photographer: Aviator: Patrice De Villiers, Daniel Karlson, Raptor: Patrice De Villiers,
Jakob Helbig, Hawk: Patrice De Villiers, US Air Force
Art Buyer: Lisa Dickinson
Tags: Europe, Randolph Engineering


Featured by The Drum