United Colors of Benetton: advert-body-1 by 180 Amsterdam
- Location:
'The Face of the City’ campaign, from United Colors of Benetton, explores the faces and racial mix of major cities around the world. With this campaign, United Colors of Benetton has created a brand new model to represent the diversity of Milan, London, Tokyo, New York, Paris and Berlin.
Through this campaign, 180 Amsterdam was tasked with bringing to life United Colors of Benetton’s rich heritage of social commentary, in combination with celebrating the new collection.
Instead of using the faces of real models within the campaign, this story of diversity depicts a series of faces created based on the facial features and racial mix of different cities around the world. In doing so, United Colors of Benetton asks the question, “What is the face of London? And the face of Tokyo? New York? Berlin? Paris? Milan?” The question is a pertinent one at a time of great cultural debate around diversity and social demographics.
Credits
President & Chief Creative Officer: Al Moseley
Executive Creative Director: Dan Treichel, Dave Canning
Art Director: Rachel Kennedy
Copywriter: Joe Craig
Additional Credits: Client Services Director: Melanie Portelli
Account Manager: Mackenzie Walen
Strategic Planner: Clare Satterwaite
Producer: Louise Tench
Integrated Producer: Jo Kelly, Neil Henry
Editor: Chee-Han Wong
Content Producer: Claire Ford
Production Company: Not to Scale
Executive Producer: Dan O’Rourke
Producer: Maud Beckers, Michelle Hendrickx
Director: Hello Savants
