Sky: Fluid Viewing by Brothers & Sisters
- Location:
Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.
An arresting campaign, produced by creative agency Brothers and Sisters, will make use of futuristic 60-second spots. The ads illustrate how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing. The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from one screen and embarking on an epic journey around the home in the form of droplets, before vividly splashing and reforming onto the next screen. The ads play out to the soulful, live soundtrack of “I’ve Gotta Be Me” by Sammy Davis Jr.
Credits
Executive Creative Director: Andy Fowler
Creative Director: Aaron Wilmer
Head of Design: Jonty Harbinson
Additional Credits: TV Producer: Lois Whittle
Digital Animation: Neon
Print Production & Retouching: Stanley’s Post
Media Planning & Buying: Mediacom
Director: Johnny Green
Production Company: Biscuit
Producer: Kate Taylor
Editor: Neil Smith, Work
Post Production/VXF: The Mill
Creative Director & 2D Lead Artist: Dan Williams, The Mill
Executive Creative Director: Neil Davis, The Mill
Executive Producer: Misha Stanford-Harris, The Mill
Sound: 750mph
Sound Designer: Sam Ashwell
Record Company: Warner/Chappell Music Publishing/Charly Acquisitions
Music: Sammy Davis Jr ‘I’ve gotta be me’