News - Social Media

News - Social Media

What do Facebook's results mean? M&C Saatchi Mobile, We Are Social, iProspect, RAPP and more discuss

Over half of Facebook's revenue in Q1 of this year came from mobile, the company revealed, while... Read more

People may tweet while watching a show, but they turn to Tumblr afterwards to discuss

An hour after a TV show finishes, discussion is 31 per cent higher on Tumblr than it was when the... Read more

Zippo's personalised campaign taps into consumer desire "to be famous, even if just for 5 seconds" says global brand manager

Zippo's personalised campaign taps into consumer desire

American lighter brand Zippo has created a new brand ambassador Jax ‘No Pain’ McFlame to front... Read more

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