News - Social Media

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Adidas Originals revamps measurement strategy to commercialise brand purpose

Faced with the challenges of keeping its cool amid mass exposure, Adidas Originals has retooled... Read more

84% of markets will maintain or up 2015 spend, with 38% planning a shift from traditional to digital

Most (84 per cent) UK marketers plan to increase or maintain spend in 2015, according to a new... Read more

The Drum Digital Convergence Clinics: advice on international marketing, search, social, video & mobile

International expansion, search, mobile, social and video were just a few of the topics being... Read more

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