The Drum Awards Festival - Media

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Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

Illuminations in the form of flags in support of Israel in its war with Hamas at a McDonalds restaurant in Kyiv, Ukraine

10 Nov 2023

6 min read
As activists boycott pro-Israel brands, what should marketers do next?
Starbucks
Ryan

10 Nov 2023

6 min read
Lessons from Ryanair on the art (and rules) of going gonzo on TikTok
Opinion
Paris Hilton holding martini

09 Nov 2023

5 min read
Paris Hilton pours up Grey Goose martinis in first campaign as brand’s new CD of Martini...
creative works
Teen girl taking selfie for Nike Teens

08 Nov 2023

3 min read
Nike debuts ‘Nike Teens’ digital style and sports zine for young consumers
Nike
linkedin campaign

08 Nov 2023

3 min read
LinkedIn’s ‘No One Knows What You Do’ teases the confused parents of B2B marketers
LinkedIn
Meta's Threads app, on a cellphone

08 Nov 2023

4 min read
Threads is dead, long live Threads: The app’s decline makes it a sandbox for brands
The Drum Network
trolli campaign

03 Nov 2023

2 min read
Trolli worms crawl out of their bags to tempt taste buds in ‘Eat Me’
Social Media Marketing
Captify session at The Dum Live

02 Nov 2023

4 min read

Sponsored

How can brands use data to predict the unpredictable?
Promoted
A hand holding a phone, with the TikTok app open

02 Nov 2023

5 min read
If TikTok is becoming a hub for search, how can we minimize the spread of fake news?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024