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Samuel Scott
The Promotion Fix columnist
The Drum
Opinion
Influencer recommendations are not celebrity endorsements
Opinion
Does programmatic encourage clickbait and fake news?
Opinion
The marketing industry is facing a brain drain – here’s how to fix it
Opinion
Next will see that moving ads from TV to digital is never seamless
Opinion
Martech companies are dropping venture capitalists – here’s why
Opinion
Global social media regulation is coming – Alex Jones is just the start
Opinion
The new B2C vs B2B Cold War in marketing
Opinion
Optimisation is the enemy of creativity in marketing and music
Opinion
Brainwashing your wife to want sex? Here is adtech at its worst
Opinion
‘Agile marketing’ is a crutch for those who do not have a real strategy
Opinion
‘Advertising is not the way’ – and other bullshit from Cannes
Opinion
After Moz, Rand Fishkin bares all on the startup world and the state of the SEO industry
Opinion
The biggest lies that the martech and adtech worlds tell themselves
Opinion
Account-based marketing – another buzzword or something real?
Opinion
‘Growth hacking’ is a long con that will only lose you millions
Opinion
No, advertising spend is not moving online – here's why
Opinion
Black Panther and the portrayal of black people in the media
Opinion
Marketers who prioritise digital advertising have delusions of effectiveness
Opinion
Dear NRA: if your PR plan is to attack traumatized children, you've already lost
Opinion
Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war
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