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Samuel Scott
The Promotion Fix columnist
The Drum
Opinion
Why CMOs are only lasting as long as Spinal Tap drummers
Opinion
So, you’ve got legal cannabis? Here’s how to market it
Opinion
Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake sci...
Opinion
A look at FaceApp, TikTok and the rise of ‘data nationalism’
Opinion
The ‘end of digital marketing’? Google is self-serving but right
Opinion
The brand purpose hypocrisy at Cannes Lions
Opinion
Meet the women trying to turn Israel into the ‘Marketing Nation’
Opinion
An exclusive look at Binet and Field’s new B2B marketing research
Opinion
YouTube’s algorithm is spreading a series of unfortunate far-right events
Opinion
Which advertising channels are best when all else is equal?
Opinion
The pros, cons and best practices in podcast marketing
Opinion
‘Content’ is the worst word in marketing
Opinion
Is everything on the internet fake?
Opinion
Marketing’s ‘faux-feminism’ problem on International Women’s Day
Opinion
DTC brands are shunning digital for TV and real-world events
Opinion
How do I hate open plan offices? Let me count the 63 ways
Opinion
If there’s a recession in 2019, here’s what marketers should do
Opinion
Why 2019 will be Facebook’s year of reckoning – and how it can fix it
Opinion
Who got 2018’s marketing predictions right – and absolutely wrong?
Opinion
How did the marketing industry get here?
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