Laurie Fullerton

Freelance Writer

Freelance Laurie

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

Addressable TV

Addressable TV is on the crest of a wave with ad spend expected to reach $3.04bn in 2019
Email is the preferred method of communication

55% of business emails read on mobile phones

Courtesy of Unsplash

Global VR market to generate revenue in excess of $60bn in 2022
Photo by Helloquence on Unsplash

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
Saatchi & Saatchi revamps B2B operations as Saatchi Pro

Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing...
Photo by Anna Demianenko on Unsplash

Personalization and automation are increasingly a cornerstone for all other marketing acti...
Top publishers weigh in on mobile monetization and user engagement

Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming a...
Marketers struggle with too much jargon

Marketing leaders worldwide lament the presence of too much jargon in their profession
Brand loyalty differs among the younger generations

Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for...
customer experience

Customer experience, not omnichannel presence, is key to maintaining brand loyalty

Advertisers are increasingly comfortable using first party data on linear TV campaigns

TV convergence gains momentum as first party data use grows exponentially
Top publishers weigh in on mobile monetization and user engagement

Advertising generates more than half of revenue sources for mobile app developers
Desktop video viewing is up by 54%, while mobile is up by 37%

Small video players, desktops are factors in rising video click-through-rates
Transparency

ANA survey finds 60% of agencies taking steps to improve media transparency issues
Peter Hershey

LGBTQ+ community is young and brand saavy, but remains underserved by marketers
Trade show

Offline and marketing events remain a key strategy for communication with clients and pros...
marketing automation

41% of marketing automation technology is in the domain of B2B, but B2C is on the move
Organizations increasingly use A2P SMS technology

A2P SMS and chat apps are increasingly favored by enterprise businesses
Brand reputation can hurt employee recruitment

More than a quarter of employers have experienced negative publicity, see a ripple effect...
CEO activism is increasingly expected among millennials

More than half of millennials look for social activism in a CEO