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Laurie Fullerton

Freelance Writer

Freelance Laurie

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

Addressable TV is on the crest of a wave with ad spend expected to reach $3.04bn in 2019

55% of business emails read on mobile phones

Global VR market to generate revenue in excess of $60bn in 2022

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing...

Personalization and automation are increasingly a cornerstone for all other marketing activities

Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming apps

Marketing leaders worldwide lament the presence of too much jargon in their profession

Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for...

Customer experience, not omnichannel presence, is key to maintaining brand loyalty

TV convergence gains momentum as first party data use grows exponentially

Advertising generates more than half of revenue sources for mobile app developers

Small video players, desktops are factors in rising video click-through-rates

ANA survey finds 60% of agencies taking steps to improve media transparency issues

LGBTQ+ community is young and brand saavy, but remains underserved by marketers

Offline and marketing events remain a key strategy for communication with clients and prospects

41% of marketing automation technology is in the domain of B2B, but B2C is on the move

A2P SMS and chat apps are increasingly favored by enterprise businesses

More than a quarter of employers have experienced negative publicity, see a ripple effect...

More than half of millennials look for social activism in a CEO