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Advertising B2B Marketing Saatchi & Saatchi

Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing

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By Laurie Fullerton | Freelance Writer

August 9, 2017 | 2 min read

Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch this week of Saatchi & Saatchi Pro.

The new agency, formerly Saatchi Masius, plans to bring a people-focused approach to B2B marketing.

The rebranded Saatchi & Saatchi pro will be working on breaking down conventional business communications ingrained in B2B, and will focus on using creativity to target the individuals and teams behind-the-scenes and combine this with digital and data expertise.

The goal is to help companies navigate complex market changes, including the rapidly changing B2B marketing landscape.

Saathchi & Saastchi re-focuses its B2B efforts.

As part of the transformation, the agency has hired a new executive creative director, David Curzon, and Beth Freedman as head of client services.

With a strong digital background, Curzon joins from 360i Europe where he was responsible for overseeing the creative department and its output, and driving a fully integrated approach. Previously, Curzon was an associate creative director at DigitasLBi and has worked at a number of creative agencies both in London and LA, including WCRS, Fearlessly Frank and the Viral Factory. At 360i he worked on the #LidlSurprises and The Lidl Social Price Drop campaigns.

Freedman has worked at Publicis Groupe agencies since 2010, spending time at Fallon Minneapolis, Fallon London and Saatchi & Saatchi London before joining Saatchi & Saatchi pro as head of client services. Her experience includes more than a decade of media planning and buying before her transition into creative account management, which has served as inspiration for the data-driven, media neutral approach, which she and Curzon have teamed up to institute at Saatchi & Saatchi Pro.

Saatchi & Saatchi Pro has also won the Vaillant Group UK account from incumbent, McCann Enterprise after a two month competitive pitch. The agency’s first work, which will include the company’s first B2C campaign in several years, is scheduled for launch in late 2017.

Advertising B2B Marketing Saatchi & Saatchi

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