The Drum Awards Festival - Extended Deadline

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You and AI

The Drum Live and Technology

This episode features three sessions that collectively provide insights into the world of artificial intelligence (AI). Daniel Hulme, CEO of Satalia and chief AI officer at WPP, emphasises the need for practical AI adoption that doesn't succumb to hype, urging organizations to use AI for creative workforce empowerment. Oliver Yonchev, CEO of FlightStory, highlights AI's transformative impact on marketing, from content automation to search engines. A panel discussion with Jamie Allan of NVIDIA, Daniel Hulme and Oliver Yonchev further explores the new AI era, offering insights into its evolving role in global agencies and advertising.
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