Social-first branded entertainment: where authentic content meets passionate fanbases

Entertainment | May 12, 2023

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The Drum sits down with the team heading up BBC Studios’ new social-first ad sales arm to explore the power of ‘thumb-stopping social content’ in the branded entertainment space.
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Presenters and Guests

Jenni Baker

The Drum, senior editor - Branded Content

Gary Webber

BBC Studios Social, group head of digital advertising

Jasmine Dawson

BBC Studios, senior vice-president of digital consumer engagement
Presenters and Guests

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