What is The Drum Advertising Census?

The Drum Advertising Census provides a comprehensive review of the advertising agency landscape in the UK, highlighting the key players, trends and growth in this exciting sector. The research is conducted by The Drum in partnership with Kingston Smith W1 and the Recommended Agency Register, and ranks UK advertising agencies across three main dimensions; financial performance, client satisfaction and peer recognition.

What’s in the report?

• Analysis of trends across the advertising agency sector
• Profiles of the agencies that are featured in the polls

Why participate?

• To highlight yourself as a leading advertising agency
• To benchmark yourself against your peers
• Appearing in all three polls (financial, client and peer), gives your agency the chance to be featured in our 'elite' tables as an all-round high performer

Who is eligible?

• To be eligible, the majority of your agency's creative output must be either multi-platform or above-the-line advertising campaigns.
• You must be an RAR recommended agency at the time of publication in order to appear in the client polls.

Who reads it?

• The report is circulated to clients throughout the UK
• Extracts are published by The Drum in a dedicated supplement
• The results will also be publicised via The Drum website and through twitter

What do you need to do?

This is what you need to do by Wednesday 1 October:

Complete the online survey by providing:

• Company details
• Client information
• Information about your agency’s last year in business

How do the client satisfaction polls work?

The client satisfaction research will be carried out in partnership with Recommended Agency Register (RAR).

• To enter the client polls, you can nominate a number of clients to rate your agency via the RAR site. Further information about the RAR ratings process and becoming RAR recommended can be found on the RAR website.


• If you are not registered on RAR you may create an account here. We suggest you invite at least six clients. Alternatively we will use the information you provide as a part of the survey to create an RAR account for you. We will then invite your clients to rate your agency, after which you will gain full control of the RAR account.


• If you are already registered on RAR your valid ratings for advertising services will be counted if they are valid until 30 November 2014. However, you can boost your client satisfaction score by obtaining new ratings. If you are not recommended until at least 30 November, we would encourage you to invite client references now to ensure you appear in the report.

What will happen next?

• We will analyse the data, and create rankings of the top advertising agencies across our three main dimensions (financial, client and peer).
• If you rank highly in the polls, we may contact you to ask for further information to support the editorial content of the report
• The report will be published on 29 October 2014

Contacts:

If you have any questions about putting your agency forward for The Drum's Advertising Census, please get in touch with a member of our research team using the contact details below:

research@thedrum.com