Class of 2021 Exhibition

Blue Resident

Blue Fletcher

Art Direction, Fashion, Marketing, Creative Comms

Work illustration

The inspiration behind this project stemmed from Blue's interest in the UK’s emerging talent and the collaborative street culture surrounding art and fashion. The concept brand, Blue Resident, acts as an interchanging showcase of artists that shift seasonally, drawing cues from traditional art residencies. Blue Resident explores the new wave of multi-disciplinary talent. I collaborated with five amazing artists/designers working throughout Textiles, Fine Art, Fashion Marketing and Fashion Photography courses.

Work illustration
Work illustration
Work illustration
Work illustration

Blue Fletcher

I'm Blue, a Fashion Marketing Graduate from Falmouth University. I'm always intrigued by innovative ideas, often looking towards the UK’s emerging talent and the collaborative street culture surrounding art and fashion for my inspiations. Although fashion is primarily based on aesthetic elements, I push myself to reflect further on my personal purchase decisions. This involves understanding the story behind the garments and the brand, involving who physically made them, the creative processes and the material components. Focusing on a garments emotional durability , fulfilling a deeper meaning as to what we wear and why.