Class of 2021 Exhibition
Don’t Smoke, Vape! Campaign
My project is a campaign to promote a healthier alternative to smoking in the form of vaping. To do this, I created the visuals around a campaign centred on the health effects of smoking in order to encourage current smokers to give up smoking and switch to vaping. The logo that I created for this campaign, includes three sections combine; through the illustrations and colours provided, I pursued the feeling of darkness transitioning into light. 'Don't Smoke, Vape!' is presented in black, alongside this a subtle cigarette palette' using the combination of browns, whites and greys, (showing the development of your health from black to multicoloured). The thought process behind my persona advertisements was to create a gripping and personal feel towards each of the six fake personas that I developed; this including representing a number of side effects caused from smoking cigarettes represented through damaged areas of clothing.