A world before social media did exist, but were we better off?

Despite the marvels of modern technology, though, is it right to assume that life pre-social media was in some way worse? Are there lessons from history worth retaining today, even as technology advances?

In honor of Social Media Day (June 30th), let’s explore the nuances of a world before social media existed, examine how our current reality compares.

Social media in today's world

From the days of MySpace (shout out to Tom) and Friendster to the current reign of Instagram and TikTok, social media has come a long way. It's taken over much of our lives whether we like to admit it or not. It's where we connect with friends, stay informed on current events, and even make money.

So, how do we balance the enjoyment and enrichment of well-informed social media with the endless doom-scrolling and mindless content or misinformation?

On one hand, it offers a tremendous opportunity for businesses to reach out to target audiences, and enhance brand awareness. Social media can be a cost-effective means of advertising, product promotions, and customer service. It also offers an avenue for individuals to connect with friends, family, and like-minded people – and an opportunity to stay informed about important events and news.

However, social media can also have negative consequences. For businesses, managing their online presence requires significant time and resources, and negative reviews or feedback can impact their reputation.

For individuals, social media can be addictive, and too much screen time can lead to mental health issues. Studies have shown that excessive social media use can lead to feelings of anxiety, depression, and isolation. It can also create a false sense of comparison and competition as we compare ourselves to the curated versions of ourselves that others choose to share online.

Fun for all ages?

Each generation has their own way of using social media. If we apply the logic of how social media can illicit stereotyping, you could assume certain age-specific habits (millennials posting about their avocado toast and selfies; gen Xers sharing articles about politics and memes about wine; baby-boomers using social media to keep in touch with family and share photos of their latest cruise vacation).

But seeing how each generation interacts through a curated lens is fascinating but lopsided and sometimes damaging.

While many use it for personal connections and productivity, it can also have harmful consequences if not handled with care. Excessive use of social media can lead to decreased productivity and increased stress levels, and the spread of fake news and misinformation can damage our perceptions of reality.

But (and it’s a big but), social media can also be a powerful tool for positive change when used correctly. It can promote awareness and activism, encourage creativity, and connect with people worldwide.

Despite its challenges, social media is part of our lives and provides many opportunities. Whether you are a business looking to extend your reach or a young adult exploring the world, we need to understand how different generations use social media and make data-driven decisions to get ahead. For individuals, it's essential to know why engaging with social media can positively and negatively impact your psychological well-being and relationships.

Shifting our approach

To claim that the world without social media was inherently better than our current reality would be wrong; social media has undoubtedly brought numerous benefits: facilitating global connections, enabling information sharing, and providing platforms for creativity and activism.

But it’s no angel. It's crucial to recognize the potential pitfalls of excessive use. Like any tool, social media's impact depends on how we wield it. By using social media wisely, being mindful of its effects, and harnessing its potential for positive change, we can navigate the digital landscape and maximize its opportunities.

Rather than lamenting a world without social media, we should strive to adapt and find the balance that allows us to benefit from its advantages, while mitigating its downsides.