The Drum Awards for Marketing APAC

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Charli Edwards

CE

Creative director

LoveThat
3D image of white ascending steps against orange background
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Brand coding: the secret to a long-lasting impact
Hand emerging from water
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Redefining masculinity can create better leaders
Eclipse moon
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How’s your halo? Understanding your brand perception
Woman working on laptop at beach bar
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The hustle isn’t bad, as long as you love it: debunking the myth
Woman crossing bridge
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Female creative directors are on the rise – slowly, but surely
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
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Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
LoveThat looks at the history and evolution of the selfie and considers how marketers can utilize its form. Image credit: Marc Kleen/Unsplash.
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National Selfie Day: how marketers can make better use of selfies
BECG on how to utilize design to shape emotional response.
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Using data to deepen emotional responses in design
BECG creative agency LoveThat launches a new podcast series and shares its lessons.
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Exploring corporate creativity: lessons from starting an agency podcast
BECG on how brands can incorporate and tackle loneliness in their brand messaging.
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How can digital tools address loneliness?
BECG on the benefits and logistics of integrating an in-house creative team.
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Embracing change to recharge your business: behind BECG's launch of Lovethat