Charli Edwards

CE

Creative Director

Cavendish Consulting
A dart board, with a dart in it
The Drum Network

B2B brands’ best friend? 10 benefits of contextual targeting
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Keeping up with the kids: Why I decided to go back to school
The head of a fake flamingo
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Why marketers must beware ‘inauthentic authenticity’
An array of objects including a stone, sunglasses, and tiny toy hands arranged as a collage of a face
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No, Malcolm Gladwell, creatives aren’t ‘delusional’; we’re just unconventional
Barbie and Ken, skating in the 2023 movie
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Barbie, burnout, and me: can we forget the marketing and just watch the movie?
A polaroid camera, VHS tape, and origami on table
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A world before social media did exist, but were we better off?
3D image of white ascending steps against orange background
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Brand coding: the secret to a long-lasting impact
Hand emerging from water
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Redefining masculinity can create better leaders
Eclipse moon
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How’s your halo? Understanding your brand perception
Woman working on laptop at beach bar
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The hustle isn’t bad, as long as you love it: debunking the myth
Woman crossing bridge
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Female creative directors are on the rise – slowly, but surely
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash
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Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
LoveThat looks at the history and evolution of the selfie and considers how marketers can utilize its form. Image credit: Marc Kleen/Unsplash.
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National Selfie Day: how marketers can make better use of selfies
BECG on how to utilize design to shape emotional response.
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Using data to deepen emotional responses in design
BECG creative agency LoveThat launches a new podcast series and shares its lessons.
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Exploring corporate creativity: lessons from starting an agency podcast
BECG on how brands can incorporate and tackle loneliness in their brand messaging.
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How can digital tools address loneliness?
BECG on the benefits and logistics of integrating an in-house creative team.
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Embracing change to recharge your business: behind BECG's launch of Lovethat