Digital Transformation Agency

Tips to tackle page experience challenges

By Tom Welbourne | Founder/director

April 6, 2022 | 6 min read

SEO strategies can be easily improved – particularly through having websites updated and made customer friendly. Having a well-optimized page will increase the overall user experience and lead to higher conversion rates, says founder of The Good Marketer, Tom Welbourne, who provides some takeaways for marketers to embrace.

Everyone in the industry understands the importance of a well-designed landing page and a good user experience (UX). Still, it is easy to forget that people view your page on desktop devices in the age of mobile.

The Good Marketer on how to make a good webpage stand out.

The Good Marketer on how to make a good web page stand out

Although most customers these days will approach your page via a mobile device, there are still around 46% of people left who will open your page on a desktop device. This blog will explain how to improve your desktop page experience and increase the conversion rate with all the savvy of an SEO agency in London.

What is page experience?

Page experience is one of the critical indicators of customer satisfaction with your web page. It is about the content, and how relevant and optimized the content and the page itself is. The page experience is a good indicator of issues on your page, resulting in a higher bounce rate and lower customer satisfaction.

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Most of the tests you run to optimize your website will measure the page speed and contrast of text and images. Still, we are talking about optimizing the user experience, which would make it easier to use.

It is crucial to consider that the page experience on the mobile device and desktop might be different. Making a web page suitable for all kinds of devices is essential to your business’s success.

Moreover, having a well-designed and optimized page will lead to more converting customers. The majority of new customers only click on the first Google search results and will spend 45 seconds on average on your page. Your business will be lucky if the customer stays longer and spends more time than that.

Imagine having a customer searching for a specific product on Google and clicking on your website. That’s already great, but imagine your page is not optimized for desktop use. It may lead to a lower customer retention rate, indicating something wrong with the customer experience (CX).

Although mobile users have significantly increased over the last few years, desktop users are still a big group of your customers. Your page experience from both groups of customers should be as similar as possible. It will benefit your brand in many ways, such as increasing your rank on search engines and generating more brand awareness and conversions.

Most common challenges to improving desktop page experience

We already talked about the importance of covering both mobile and desktop users’ needs. Let’s discuss a few of the most common challenges, which are easy to overcome with the help of a professional SEO agency in London.

First, let’s highlight the apparent differences between mobile and desktop users. It’s the size of the screen. The titles and text need to be adapted to desktop users too. If it looks just long enough on the mobile device, it may appear too short or not visually appealing on the desktop due to the difference in measurements.

As the text may be too short or too long depending on the screen size, the same might happen with the images, which may not be suitable for both devices and may be too big or too small depending on the device your customers are using.

Issues can also occur with website loading time. It may be fast and furious when using mobile devices, but can quickly become an issue if not adapted to desktop users. One of the easy ways to improve page performance is minifying JavaScript. Minification helps to reduce the file size by removing comments and unnecessary white spaces, which makes a page load faster. The main goal here is to ensure the best CX.

Another easy way to improve your page experience is to ensure that your URL address is secure. It means that all the data is encrypted and fast, improving your overall CX and building trust. Therefore it helps websites rank higher on search engines.

As we go through the improving desktop page experience, we keep mentioning its impact on Google and the benefits of ranking higher, which means your website is at the top of the search results. Google does so because it wants to provide a good CX for everyone searching on the Google search engine. Google is also a business that wants to keep its customers happy.

There are a lot more ways to improve your page experience. Any business working towards successful results on the Google Search console should consider using an SEO agency in London.

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