Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency

Research undertaken by Influencer found that data transparency in influencer marketing was a key pain point for advertisers. The Waves platform will combat this, increasing trust in the wider influencer marketing industry.

Waves by Influencer will initially focus on offering brands and agencies three key functionalities with further updates in the final stages of development. Waves by Influencer will offer total data transparency to brands and agencies with an Insights Dashboard displaying clear data and measurement on both creator performance and dynamic creator tracking.

Advertisers will be provided with a 360 degree understanding of the content that is being produced and shared, and how each individual creator is performing. Advertisers will be able to analyse creator content in huge detail, assessing everything from captions to deep engagement insights. The real-time metrics provided, including reach, video views, engagement and impact rate, will enable clients to assess the campaign’s ongoing performance and ensure that campaign targets are on course to being achieved, providing brands and agencies with a full understanding of the campaign value.

Users will also be able to download all data for further analysis. Moreover, Waves’ dashboards will allow agency partners to manage their complete brand portfolio, with a full understanding of the realtime success of each brand campaign. Agencies will even be able to directly compare campaign data and metrics across their brands.

As educators within the influencer marketing industry, Waves by Influencer offers brands and agencies a detailed understanding of metrics across all the main social media platforms, allowing for even more detailed campaign analysis.

Influencer’s VP of Product Rafael Franco commented: “At Influencer, our mission is to build meaningful relationships between brands and creators. Waves by Influencer sees us continuing to achieve that mission by equipping our clients with an easy to use, fully data transparent, end-to-end campaign management platform that will provide them with a clear understanding of their ROI. I’m thrilled with this release, and the other exciting projects we are currently working on, and I’m sure 2021 will be a pivotal year for our product offering”.

Influencer has already announced further updates to Waves, which are currently in the final stages of development. These will include a dynamic creator and content approval process, as well as multilingual options for clients globally.

Influencer enables your brand to be seen at scale across digital; driving growth and guaranteed success. We build meaningful relationships between brands and creators.

Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.

We are an official global marketing partner with Facebook, Instagram and TikTok.

Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, we are proud to have produced award-winning campaigns for global brands such as Alibaba, PepsiCo, Ocado, Procter & Gamble, Superdry, Pernod Ricard and Barclays, to name a few.