A Week in Creative: KFC gets saucy and Helena Bonham Carter is a love guru
This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Bumble toasts 2020 in Helena Bonham Carter-fronted ad
Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ’A Week in Creative’ hub.
What the cluck?
A lot of odd things have happened this year, but the news that Mario Lopez (Slater from Saved By the Bell) is to play a ‘hot’ version of KFC founder Colonel Sanders in a Lifetime Christmas movie titled ‘A Recipe For Seduction’ is high up on the list.
While some brands have dialled down efforts this Christmas, KFC has turned the oven up to 100 degrees, serving its chicken fans with a parody short film due to debut on Lifetime this Sunday (December 13).
Why love in the time of corona sucks
Reclining on a yellow armchair in this witty Bumble ad, Helena Bonham Carter addresses the trials and tribulations of dating in the time of coronavirus.
Playing the role of a sage aunt, Carter dispenses advice on how to avoid choking on your Brussels Sprouts at Christmas dinner when relatives question your single life.
Who let the dogg out?
He’s been Snoop Dogg, Snoop Lion, DJ Snoopadelic, Snoopzilla, and now he’s Doggy Dog – a hairy Doberman that spits bars from his festive mansion, where he orders gold leaf burgers that arrive on a solid gold tray, on a solid gold sleigh.
Equipped with a tagline you can’t help but hum, Just Eat has unleashed its secret weapon - Snoop Dogg - upon the festive season, leveraging the rapper's popularity to draw attention to its food delivery service this Christmas.
It's in the game
It's been a long seven-year wait for Playstation fans, but finally, they can get their hands on the sleek PS5. To highlight what this means for Fifa 21 adam&eveDDB devised a campaign for Fifa 21 that brings to life the visceral experience of the game on next-generation consoles, from the hair strand textures of players to the hugely atmospheric pre-match experience at Anfield.
Showcasing how close to reality its graphics get, the ad leaves Fifa fans eager to get their hands on the new PlayStation controller.
Juicy fruits
To announce its latest menu additions, Wagamama enlisted the help of Born Social, who devised a salivating campaign for the chain. Placing ingredients at the heart of an ad showcasing its three new immune-boosting juices, the viewer sees the juices being prepared in all their glory.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.