EA Sports: Fifa 21 by Adam&EveDDB
- Location:
EA Sports Fifa 21 and its next-generation console features are showcased in a major new campaign created by adam&eveDDB, in a collaboration with the in-house cinematics team at EA Sports.
At the heart of the campaign is a 90-second film which brings to life the visceral experience of Fifa 21 on next-generation consoles, from the hair strand textures of players to the hugely atmospheric pre-match experience at Anfield.
There are five further films, running 30-seconds, each of which is inspired by one of the greatest players in the game right now, and highlighting one of the next-level aspects of Fifa 21 on next-generation consoles. Mbappé, the lightning-fast PSG and France forward, for example, inspired the film ‘Next Level Speed’, while Brazil and Real Madrid forward Rodrygo is featured in the ‘Feel Next Level’ film, which highlights PS5’s trademarked DualSense haptic feedback.
The three other players to feature are: Trent Alexander Arnold in ‘Next Level Atmosphere’, for the game’s immersive pre-match live capability; Erling Haaland in ‘See Next Level’, highlighting the enhanced detail provided by LiveLight rendering; and João Félix in ‘Move Next Level, which shows how EA SPORTS GameCam lets players track every move.
The films all use game engine footage meaning that, unlike some other campaigns, audiences actually get an idea of exactly how FIFA 21 looks during play.
Credits
Credits
Brand: FIFA
Project/Campaign name: FIFA 21 – FEEL NEXT LEVEL
First Air Date: Friday 4th December
Client: Sr. Director, Head of Creative - Paul Marr
Senior Group Producer - Anthony Doyle
Senior Producer - Andrew Gillooley
Producer - Natasha Shepherd
Associate Creative Director - Alex Elms
Associate Creative - Greg Stenton
Assistant Editor - Chris Wilton
Marcom Strategy Lead - Ben Prout
Chief Creative Officer: Richard Brim
Creative/s: Genevieve Grandsden & Selma Ahmed
Copywriter: Selma Ahmed
Art director: Genevieve Grandsden
Agency producer/s: Hannah Needham, Ben Sharpe
Planner/s: David Mortimer, Martin Beverley
Joint CEO: Mat Goff
Account Director/s: George Fox
Account Manager/s: Jake Gidley
Media agency: m/SIX Global
Production Company: Riff Raff Films
Executive Producer: Natalie Arnett
Producer: Matthew Clyde
Director: Finn Keenan
Editing Company: Trim
Editor: Thomas Grove-Carter & Jacques Simon
Post Production: MPC
Post Producers: Ryan Hancocks, Mireille Antoine & Soloman Tiigah
VFX Supervisor: Kamen Markov
3D Artist: Mike Little
Colourist: Pete Oppersdorff
EA Production:
CAPTURE
Game Capture Manager: Sam Goncalves
Capture Specialist: Bernardo Falcao
Capture Specialist: Victor Fischer
Capture Specialist: Bruno Lofiego
Capture Specialist: Henrique Lofiego
CINEMATICS
Director of Global Cinematics: Mattias Lindahl
Cinematic Creative Director: Colin Matisz
Technical Designer: Ashley Raj-Tye
Technical Designer: Brad Perry
Sr Media Producer: Claes Dietmann
Cinematic Artist: Cody Kennedy
Cinematic Artist: Felix Stemmer
Sr Cinematic Line Producer: Jinnie Pak
Technical Designer: Jonas Gammelholm
Animator: Julian Baquero Escobar
Cinematic Artist: Louis Thomann
Technical Cinematic Artist: Marc Schmitz
Animator: Marco Sjöberg
Cinematic Artist: Mitch Sanchez
Lead Lighter: Rob Starr
Lighter: Scotty Shen
Animator: Skye White
Lead Cinematic Technical Designer: Travis Nabe
Music Supervisor: Raphaella Lima [EA]
Music re-mixing: Crystal Collective
Audio Post Production: Jack Hallet & Dan Beckwith @ Factory
Soundtrack Name and Composer: ‘The Blinding, by Jay Electronica
