Influencer commits to guaranteeing business results with appointment of head of paid media
Influencer marketing platform, Influencer has named Maya Jundi as head of paid media, as the company commits to offering clients a maximum return-on-ad spend and guaranteed business results, providing a refund to clients if agreed outcomes are not met.
Having begun her career in marketing, Jundi most recently held the position of performance manager at Fifty Technology, where she was responsible for running millions of pounds worth of paid media campaigns each year, across a range of verticals including travel, gaming, automotive, food and beverage, and sport.
Jundi joins Influencer’s rapidly growing campaign delivery team, where she will be working alongside Influencer’s client director Tom Cooper-Smith. Jundi will be responsible for developing and implementing strategic paid media campaigns that enhance Influencer’s offering and deliver clear, tangible results that meet clients’ business goals. As the influencer marketing industry continues to develop, Jundi will also be responsible for ensuring that Influencer’s offering continues to remain ahead of new developments and trends.
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Jundi’s appointment comes as Influencer announces a commitment to securing clients a maximum return-on-ad spend by offering clients guaranteed business results - including guaranteed sales and guaranteed acquisitions - providing a refund to clients if agreed outcomes are not met. This follows a similar commitment as was made by Publicis as part of their Publicis Pact, launched earlier this year.
Where influencer marketing is a key tool in driving awareness and engagement, paid media is a key driver for acquisitions and conversions. Designing a campaign to include both elements enhances the strategic performance and efficiency of the campaign - reaching new audiences across the whole marketing funnel - while also reducing the associated costs, typically achieving approximately a third of the CPM one would expect to see in an organic campaign.
Commenting on Jundi’s appointment, Influencer’s client director Tom Cooper-Smith said: “We're delighted to have someone of Maya's experience join the business. By establishing a team devoted to paid media, we can offer our clients a more refined strategic approach to their influencer marketing campaigns - one that delivers a higher degree of both efficiency and effectiveness than just pure influencer marketing can offer alone."
Influencer’s commercial director Jason Surroop also commented: “We are thrilled to welcome Maya to the Influencer team. Marketing through paid media will allow Influencer to make the most of a sophisticated targeting strategy, bridging the gap between organic and paid-for campaign elements. Running both portions of a social media strategy in-house will allow Influencer to further align client strategies in order to deliver concise results and to expand on a real-time outcome to ensure campaigns are running smoothly and optimally for clients, throughout.”
Influencer has seen a number of FMCG, tech, retail, and subscription service clients implement a paid strategy as they gear up for Black Friday and Christmas. More information on this and additional insights around Christmas trends can be found in our Connected Christmas Report.
Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 24-year-old Ben Jeffries who leads the company as CEO, and 26-year-old world-renowned YouTuber and creator Caspar Lee, as chief visionary officer (CVO). Backed by some of the world’s largest creators, Influencer is already working with many leading global brands including Alibaba, Walkers, Pantene, Hisense, Starbucks, MAC Cosmetics, and Barclays, to name a few.
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