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Influencer hires Maker Studios & Disney exec Olly Gosling to strengthen creative strategy division

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October 5, 2020 | 4 min read

Influencer has today announced the appointment of Olly Gosling as head of content strategy, further cementing the company’s commitment to producing influencer marketing campaigns that combine incredible human creativity with intelligent global data for its clients.


Gosling brings over 13 years of experience to the position. Prior to joining Influencer, Gosling held the role of digital content lead EMEA at The Walt Disney Company, where he was responsible for leading digital strategy and platform partnerships in the region through custom content creation, media distribution, and digital programming sponsorship across all Disney franchises and intellectual property.

Gosling also brings a wealth of influencer marketing experience to the role, having held a comms strategy and planning role at Maker Studios Inc, prior to its acquisition by The Walt Disney Company in 2016. In his role here, Gosling planned and delivered influencer-fronted branded content campaigns and strategies for brands across a variety of verticals including gaming, lifestyle, and travel.

Gosling has also previously held roles such as global content strategist at MediaCom and senior social media manager at dot.talent Limited.

Gosling will be working alongside Influencer’s in-house creative team, including head of creative strategy Danny Crutchley, and will be responsible for developing and constructing market-leading influencer campaign approaches, plans, and schedules for Influencer’s clients, based on evidence and insight from a range of sources, including Influencer’s past campaign performance data collected by the Influencer platform.

On joining Influencer, Gosling commented: “From my very first conversations with the leadership team, I have been hugely impressed by the scale and vision of what they are committed to building at Influencer. The opportunity to continue innovating within one of the most dynamic areas of the marketing mix is hugely exciting for me, and I can’t wait to start delivering impactful and amazing work for Influencer and our clients.”

‍Commenting on Gosling’s appointment Influencer’s strategy and partnerships director Nik Speller said, “At Influencer, our mission is to provide our clients with market-leading campaigns through a combination of intelligent global data and human creativity. Olly’s strategic and analytical thinking paired with his creativity and vast experience in deploying influencer-led branded content executions made him the obvious choice for the role and I’m very much looking forward to seeing what he will achieve.”

Influencer’s CVO Caspar Lee also commented: “I’m incredibly excited to announce that we have hired Olly Gosling as head of content strategy. We are incredibly passionate about not just producing creative campaigns for our clients, but creative campaigns that are based on data and insights; campaigns we know will resonate with our clients’ target audiences, and I believe Olly is only going to drive this vision further.”

Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 24-year-old Ben Jeffries who leads the company as CEO, and 26-year-old world-renowned YouTuber and creator Caspar Lee, as chief visionary officer (CVO). Backed by some of the world’s largest creators, Influencer is already working with many leading global brands including Alibaba, Walkers, Pantene, Hisense, Starbucks, MAC Cosmetics, and Barclays, to name a few. Read their most recent research report, The Age of Influence: How Covid-19 has propelled brands into the era of influencer marketing, here.

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