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Amazon Prime Day: how to prep for the e-commerce shopathon with Channable

By Joshua Ogugua | Marketing



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September 30, 2020 | 5 min read

Amazon Prime Day is one of the biggest events for e-commerce of the year. It’s short, intense, and hugely profitable with deals continually added and updated and millions (maybe even 100s of millions) of products sold each year. It’s estimated that 175 million products were sold in 2019 averaging over $3.5 billion dollars per 24 hours [Digital Commerce 360]. This puts it behind only Single’s Day ($30billion), Cyber Monday ($7.75billion), and Black Friday ($6.24billion); that’s pretty impressive company.


The date of Amazon Prime Day 2020 has only just been confirmed as 00:01 October 13th until 23:59 October 14th; so mark it in your calendar. In this article, we’ll explain to you exactly why you cannot miss out on this huge event and how Channable can help you prepare.


E-commerce is about the only thing that boomed in 2020

For anyone with an online shop, you’ll know that each year there are more and more events that you’re told you need to mark in your calendar. Christmas, Summer Sales, January Sales, Valentine’s Day Sales, Black Friday, Cyber Monday, Shopping Sunday - okay, okay; the last one we made up but it’s only a matter of time.

With so much to choose from, deciding where to focus your online marketing strategy and your energy is a headache waiting to happen. With a tool like Channable, the entire process is streamlined. Using powerful “if-then” rules you can plan and automate sales campaigns for the entire year. You can set up rules that promote relevant products based on the weather, stock levels, popularity; almost anything. Create intuitive, dynamic, and complex sales campaigns in one simple-to-use tool. You can even try the tool for free...

But enough about how amazing the Channable tool is; let’s get back to the matter at hand - Amazon Prime Day.

What is Amazon Prime Day?

Amazon Prime Day was first introduced in 2015 and it was an instant hit among consumers. It’s an annual event that is celebrated across the globe in the United States, Canada, the UK, France, Germany, Spain, and China; to name a few.

The premise is simple. For around 30 hours, Amazon Prime members can buy all types of products at very, very low prices. That’s around a potential 150 million people participating in the most intense shopathon of the year. Offers are changed and updated over the 30+ hour period which means purchases have to be made quickly or customers risk missing out on their dream items.

Another interesting stat is that approximately 40% of the products sold were from small to medium-sized businesses. This means that, despite them being present, Amazon Prime Day isn’t exclusively catered for the biggest players in each industry.

How can you sell your products on Amazon Prime Day?

The first thing you’ll need to do to prep for Amazon Prime Day is to get your catalogue integrated into Amazon. It’s a great thing to have done in general too. Check out the video below to discover how in 6 simple steps you can create a quality real-time API for Amazon.

The next thing you’ll need to do is to make sure you stand out from the competition. It’s not the easiest thing in the world to be visible during events like Amazon Prime Day. But with these tips, your business can definitely perform well:-

  1. Create attractive titles for your products. Include keywords and eye-catching attributes such as brand, colour, material, and size.
  2. Use Amazon Pay Per Click to give your products a jump-start. It’s essentially an auction in which advertisers bid on keywords. Very useful.
  3. Reduce shipping times, response times, and the number of faulty orders to reach “the Buy Box”. The Buy Box is the white box on the right side of the Amazon product detail page where customers can add relevant items to their cart.
  4. Get those Verified Reviews on Amazon shining.

If you’d like to learn more about how you can successfully advertise your products on Amazon, check out this blog. With Channable, it’s easy to set up your Amazon data feed. You can manage all your Amazon orders directly from your e-commerce platform and even configure the listing for other marketplaces.

Marketing Open Mic Retail

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