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A Week in Creative: Aldi and Brewdog's IP/IPA war and KFC stops finger-lickin'

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here.

A Week in Creative: Aldi and Brewdog's IP/IPA wars and KFC stops finger-lickin'

This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.

Welcome to ’A Week in Creative,’ a handpicked selection of the best campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn't quench your creative thirst, then please visit the 'A Week in Creative' hub.

The IP/IPA Wars a-brewin'

After Aldi's own-brand beer became the talk of social media for bearing more than a passing resemblance to BrewDog's Punk IPA range, an IP/IPA war started brewing... all in good spirits, that is.

BrewDog responded to Aldi's uncanny 'anti-establishment' beer with 'BrewDog Yaldi.' Clad in unmistakable Aldi-style branding. After Aldi, masters of lookalike design, pointed out that 'ALD IPA' would have been a better name, the two parties now look on track to be forming an unlikely alliance.

KFC ain't stickin' with finger-lickin'

KFC has stuck by its famous 'finger-lickin' good' slogan for 64 years. The tagline perfectly encapsulated the messy, satisfying post-chicken lick. It's even at the heart of its recent work by Mother which unfortunately came just out weeks before the importance of sanitised hands became the norm. After 163 people complained to the Advertising Standards Authority, KFC pressed pause on the spot.

Now in a turn of events, KFC isn't stickin' with famous slogan. Instead, it has censored it from all its ads, telling its chicken fans: 'that thing we've been saying for 64 years? Ignore it.'

The Playstation Returns

Seven years after its fourth edition, Sony Interactive Entertainment has teased its highly anticipated Playstation 5. Back in June, it introduced the world the game consoles global tagline, 'Play Has No Limits,' which it saw as its expression of its brand and spirit. Following a young hero, as she goes from game to game, the ad showcases the sensory experiences that will immerse players using the Dual Sense wireless controller.

McMoving Day

An unusual tradition for anyone who doesn't live in the province of Quebec, Canada, where most residential leases come to an end on the same day and over 100 thousand households pack up their belongings on one, big 'Moving Day.'

To commemorate the day, McDonald's Canada and Cossette served a beautiful campaign, that saw furniture in the back of a removal van positioned in a way that formed McDonald's recognisable menu. The campaign was to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day

Extinction Rebellion: The Movie

After following the Welsh environmental activist, Roger Hallam for two years straight, Passion Pictures and the filmmaker Sasha Snow created a hard-hitting feature film for Extinction Rebellion, titled 'Troublemaker.' Hallam’s reputation as the eponymous ‘Troublemaker’ means he is praised by some and vilified by many both in and outside of the activist group, the highs and lows of which are captured in the film.

This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum's Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum's creative newsletter or browse our round-up here.

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