Agency: Cossette
Client: McDonald's
Date: Aug 2020
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In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as 'Moving Day'.

To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day.


Client : McDonald’s Canada // Mélanie Courtois, Melissa Hains

Agency : Cossette

Creative : Guillaume St-Hilaire, François-Julien Rainville, Alexandre Jutras, Ben Duquette, Alexandre Gadoua, Barbara Jacques

Accounts : Pauline Gomis

Media Agency : OMD

Production House: Consulat

Photographer : Simon Duhamel

Assistant : Renaud Lafrenière

Art Director : Sylvain Lemaître

Editing : Visual Box

Production : Eliane Sauvé