Social Media Digital Marketing Dan Grech

Diary of a Startup: Part One


By Dan Grech, Marketing Consultant

February 6, 2012 | 3 min read

At the beginning of 2012 I decided I wanted to make a change in my life. This isn't meant to sound self-indulgent nor TED and ‘Zen’, it was to fulfill a vision that something will work.

I decided to start my own digital marketing agency out of my personal drive wanting to help businesses achieve and succeed in this area. Working in-house alone in your specialism can be limiting and my career path interests laid outside of employers profession, which would have meant becoming a recruitment consultant.

I'm sure you will agree that after some time working for the same employer, it means a lot to look at the bigger picture of what has been achieved. I acquired the hunger to multiply this by five, maybe even ten.

Without admitting that this was almost an over-night decision, it had hardly crossed my mind until a few months ago. Now I am in the last week of my resignation period enjoying the extreme emotional waves between confidence and uncertainty; focusing on preparing for my first day alone without the stabilities and facilities that employment brings.

Of course, quitting your job amidst a spot of economic bother may seem like a strange move. I believe that a consultative and educated approach towards my clients will prevail aside from a growing number of companies, who tend to offer businesses a Facebook page and Twitter account as a re­­­cession proof product.

Thankfully I've been in a position to receive overwhelming support from colleagues, friends and family, whilst those in perceived 'competition' are naturally less condoning based on their own personal interests.

This may sound to you like the hope of World Peace rolled with the ideology of Obama’s presidency, all of which could all sink quicker than a poorly manned cruise liner off the coast an unnamed country and you're welcome to that opinion.

I’ll document my path at my leisure through this blog, for better or for worse!

Social Media Digital Marketing Dan Grech

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