It’s not exactly the contrition tour (yet), but according to Us Weekly, disgraced American swimmer Ryan Lochte is circling around the phenomenon that is Dancing With the Stars (DWTS). A source said that “Doing DWTS will be great for Ryan’s...
Despite all the criticism surrounding the Rio Olympics, the negative sentiment was largely absent from Twitter, according to new data from social research agency Kantar Media.
Whether it was mass protests from discontent Brazilians, Russia’s...
Looks like Japanese mattress brand Airweave is the last one standing.
For now.
Disgraced US swimmer Ryan Lochte (who was slammed beautifully by NBC’s Al Roker) has lost two more endorsement deals as Ralph Lauren and Gentle Hair Removal...
The relaxation of the advertising restrictions around the Olympics IP marked a shift in the world of sports marketing with non-official sponsors being allowed to leverage the popularity of the Games and use their star brand ambassadors in the...
Speedo has ended its sponsorship of disgraced US Olympic swimmer, Ryan Lochte, following his falsified claims about being robbed at gunpoint.
The company announced that it was ending its sponsorship of the 32 year-old Rio Olympic gold medallist...
With the Olympics officially over, there's one thing that's clear. Facebook Live played a huge part in how networks, brands and athletes delivered real-time, behind-the-scenes looks into Rio.
NBC's official live streaming broke records and...
Japan looks intent on plumping the popularity of Nintendo with the company taking a vital role in delivering the nation’s Rio 2016 handover during the closing ceremony.
A themed handover to Japan on Sunday night (21 August) saw Nintendo’s...
The International Paralympic Committee (IPC) has confirmed that the Paralympic Games will go ahead as planned despite funding issues.
With a little over two weeks until the Games, IPC president Sir Philip Craven, said: "Never before in the 56-year...
Speedo and Ralph Lauren are among the sponsors of US Olympic swimmer, Ryan Lochte, who are now reviewing their ties with the Rio Olympics gold medallist following his lies about being robbed at gunpoint.
The 32 year-old's claim that he and three...
Rio 2016 organisers have taken issue with Periscope users live-streaming Olympic footage, reportedly pulling broadcasts from Twitter.
The International Olympic Committee (IOC) is said to be cracking down on Periscope users, with TorrentFreak...
Marketing agency Harbinger has ranked Canadian women’s favourite Olympics-themed ads with P&G, Samsung and Sport Chek all placing on the podium in that respective order.
In August, the agency queried 1,514 Canadian women between 24 and 63 on...
Camelot – which runs the National Lottery – is planning to host a national Sports Day and launched above-the-line campaign following the success of the British Olympic team in Rio.
Most brands sponsoring the Olympics would love to be able to...
