Team GB and Ocean have agreed to extend their content partnership which will run beyond the Tokyo 2020 Olympic Games and sees the outdoor media owner recognised as the official Out of Home partner.
The deal, which follows Ocean’s broadcast of...
The 'I Am Team GB' campaign, staged by The National Lottery and ITV, has encouraged almost one million people to participate in sports following the Olympic success of Team GB.
The stunt, which the companies dubbed 'The Nation’s Biggest Sports...
Every Olympics has its “thing”. Something bigger and more important, which transcends the Games, sport or its athletes. In 1900, it was the first woman to ever compete. In 1936, it was Jess Owens taking a defiant stand against the Nazis. In...
The Olympics in Rio this year gave fuel for advertisers to continue their campaigns into the Paralympics, and those who did scored big on the Brand Agility Index by PR firm WE Communications.
WE marked every time global brands were mentioned to...
NBC has hailed the Rio Olympics as a “tremendous success” after seeing a 20 per cent increase in its ad sales, which yielded over $250m in profit.
Steve Burke, NBC Universal’s chief executive, revealed the figures at the Bank of America...
Tastemade, a digital food and travel company, and Jaunt Studios, which has raised over $100m from partners that include The Walt Disney Company and Evolution Media Partners, have turned to virtual reality to show off Los Angeles as the city hopes...
Coca-Cola GB’s outgoing marketing director Bobby Brittain has admonished the drinks company’s Olympic sponsorship model, admitting that it is ‘broken’.
The company has been a sponsor of the sporting event since 1928, and at the beginning...
There’s a reason the 50 million viewers who livestreamed over 3.4 billion minutes of 2016 Olympics content might have been happier with – or at least less annoyed by – the ads they saw during the Olympics this year.
That’s because NBC...
Once the International Olympic Committee (IOC) announced that non-sponsors could feature Olympics competitors in their advertising, deploying athletes became a popular means of attaching a brand to the hype surrounding the Games. However, with...
Ratings may have been down on NBC for the Rio Olympics, but that doesn’t mean there wasn’t interest in the Games. Also, millennials cared.
277 million unique people joined the Olympics conversation on Facebook during the two-week event,...
The votes are in: USA Today has crowned Toyota’s “Stand Together” the winner of its inaugural Olympics Ad Meter.
The spot, which was created by Saatchi & Saatchi Los Angeles, edged Olympic champion Simone Biles and Hershey’s “Hello...
Thanks to the International Olympic Committee easing restrictions in so-called Rule 40 – at least in part to make it easier for athletes to publicize existing relationships with brands that might not sponsor the event, enterprising non-sponsor...
