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Alisports and Olympic Council of Asia partner to bring eSports to Asian Games

Alisports, the sports arm of Alibaba Group, and the Olympic Council of Asia (OCA) has announced a partnership to bring eSports to the 2022 Hangzhou Asian games, according to a report by China Daily. Besides the 2022 games, eSports will also be...

Eurosport partners with NowThis to boost Olympics mobile strategy

Discovery Communications has agreed a content partnership with digital news platform NowThis as part of its digital strategy to broaden Eurosport’s Olympics coverage and engage more with audiences on mobile. The partnership will see NowThis...

International Olympics Committee selects Publicis to lead 2018 Winter Olympics brand campaign

The International Olympic Committee (IOC) has appointed Publicis to lead its global brand campaign for the 2018 Winter Olympics in PyeongChang. The project will be led out of the Publicis UK office, with support from Publicis New York and its...

How Eurosport plans to make the Olympic rings its own and become the new home of the Games

After securing the exclusive broadcast rights to the Olympics, Discovery Communications is pitching Eurosport as the new home of the games and prying audiences away from free-to-view alternatives. Chief executive, Peter Hutton, maintains this...

Eurosport owner Discovery to make Olympic Games content fit for short-form on mobile screens

Discovery Networks, the owner of Eurosport, is working to broaden its Olympics coverage from “one billion big screens” worldwide to “10 billion mobile screens” in a bid to exploit the growth of online video viewing ahead of the Tokyo Games...

French officials launch legal action over Paris 2024 'Made for sharing' line

French officials have criticised Paris’ 2024 Olympic bid campaign likening the ‘Made for sharing’ slogan to a “pizza promotion”.  The Académie française, the body charged with preserving the purity of the French language, has voiced...

Eurosport increases its Olympics sports portfolio with modern pentathlon broadcast deal

Eurosport has agreed a broadcast partnership with the modern pentathlon governing body as part of its wider strategy to provide a more comprehensive story of the Olympics with detailed coverage of the sports in the lead up to the Games. The...

It’s not just about an Olympic partner logo, says Alibaba CMO Chris Tung

Last month, Alibaba announced a partnership with the International Olympic Committee (IOC) that will give it major sponsorship credentials until 2018. Alibaba CMO Chris Tung says Alibaba’s ambitions aren’t just to use the logo as a badge of...

Alibaba plans dedicated e-commerce site for Olympics sponsors as it inks decade-long deal with IOC

Alibaba is to sponsor the Olympics in a deal that will run until 2028. It will see the Chinese retail giant create a global e-commerce platform specifically for Olympics sponsors to sell their branded wares. The company has become the official...

Japanese consumers value Olympic legacy more than promotions from sponsors

The excitement of the Rio Olympics has passed and with the stunning appearance of the Japanese Prime Minister dressed up as Super Mario, the baton of world interest passed to the Tokyo 2020 Olympics. Just last week, social media ignited with...

Sid Lee named Canadian Olympic Committee agency of record, to promote Canadian athletics beyond Olympics

Canadians are known for being particularly polite. So, it’s not surprising that, even as the Canadian Olympic Committee (COC) named Sid Lee its new agency of record, they still gave praise to the two previous agencies that helped build the brand...

Olympic Council of Malaysia signs exclusive four-year deal with with Dentsu Sports Network

Dentsu Sports Network has signed a four-year deal to market and acquire sponsors on behalf of the Olympic Council of Malaysia. The deal comes as Dentsu Sports Network looks to increase its reach within Asia as the Tokyo Olympics in 2020 build up...
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