Alisports, the sports arm of Alibaba Group, and the Olympic Council of Asia (OCA) has announced a partnership to bring eSports to the 2022 Hangzhou Asian games, according to a report by China Daily. Besides the 2022 games, eSports will also be...

Discovery Communications has agreed a content partnership with digital news platform NowThis as part of its digital strategy to broaden Eurosport’s Olympics coverage and engage more with audiences on mobile. The partnership will see NowThis...

The International Olympic Committee (IOC) has appointed Publicis to lead its global brand campaign for the 2018 Winter Olympics in PyeongChang. The project will be led out of the Publicis UK office, with support from Publicis New York and its...

After securing the exclusive broadcast rights to the Olympics, Discovery Communications is pitching Eurosport as the new home of the games and prying audiences away from free-to-view alternatives. Chief executive, Peter Hutton, maintains this...

Discovery Networks, the owner of Eurosport, is working to broaden its Olympics coverage from “one billion big screens” worldwide to “10 billion mobile screens” in a bid to exploit the growth of online video viewing ahead of the Tokyo Games...

French officials have criticised Paris’ 2024 Olympic bid campaign likening the ‘Made for sharing’ slogan to a “pizza promotion”.  The Académie française, the body charged with preserving the purity of the French language, has voiced...

Eurosport has agreed a broadcast partnership with the modern pentathlon governing body as part of its wider strategy to provide a more comprehensive story of the Olympics with detailed coverage of the sports in the lead up to the Games. The...

Last month, Alibaba announced a partnership with the International Olympic Committee (IOC) that will give it major sponsorship credentials until 2018. Alibaba CMO Chris Tung says Alibaba’s ambitions aren’t just to use the logo as a badge of...

Alibaba is to sponsor the Olympics in a deal that will run until 2028. It will see the Chinese retail giant create a global e-commerce platform specifically for Olympics sponsors to sell their branded wares. The company has become the official...

The excitement of the Rio Olympics has passed and with the stunning appearance of the Japanese Prime Minister dressed up as Super Mario, the baton of world interest passed to the Tokyo 2020 Olympics. Just last week, social media ignited with...

Canadians are known for being particularly polite. So, it’s not surprising that, even as the Canadian Olympic Committee (COC) named Sid Lee its new agency of record, they still gave praise to the two previous agencies that helped build the brand...

Dentsu Sports Network has signed a four-year deal to market and acquire sponsors on behalf of the Olympic Council of Malaysia. The deal comes as Dentsu Sports Network looks to increase its reach within Asia as the Tokyo Olympics in 2020 build up...