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Creative Creative Works OOH

Ad of the Day: Huge white Apple bags pop up in major cities


By Amy Houston, Senior Reporter

December 13, 2023 | 2 min read

The out-of-home activations can be seen in Los Angeles, New York City, Chicago, Boston, Munich and Paris.

Apple billboard

LA billboard / Apple

Apple is turning billboards across the globe into its instantly recognizable white shopping bags. In a festive touch, the gigantic carriers are finished off with a bow on the logo.

Created by Apple’s in-house agency, the ‘Wonder Awaits’ campaign is situated in high-traffic areas in major global cities.

The project will also run across social media and in-store for shoppers this holiday season.

Apple has been on to a winner with its festive offerings, its Christmas ad proving a hit with many. Set to a classic George Harrison tune, the animated spot brought the ‘Fuzzy Feelings.’

Creative Creative Works OOH

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