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By Amy Houston | Senior Reporter

November 22, 2023 | 2 min read

The film is a mixture of live-action and stop-motion shots and is set to George Harrison’s ‘Isn’t It a Pity’.

With many brands leaning into humor this festive period, Apple has taken an entirely different direction and is pulling on heartstrings with its holiday ad.

Titled ‘Fuzzy Feelings,’ the almost four-minute short tells of a young woman with a grumpy boss. To deal with the predicament, the office worker uses her creative skillset to make a stop-motion film on her iPhone that features the irritable manager.

In various scenes, the protagonist films the miniature version of her boss falling into icy rivers, getting hit by a car, and even having snow dumped on him.

As the ad progresses, the live-action shots reveal a different side to the tetchy man, and the woman begins to realize his reasons for being so cold.

In a statement, Apple said: “Creativity has the power to change how we see each other and the world. Sometimes, seeing things through a new lens can make all the difference.”

The film is set to the tune of Isn’t It a Pity by George Harrison from his 1970 album All Things Must Pass. With themes of forgetting to give back and being unable to see beauty all around, the lyrics fit this emotional spot.

Credits

Agency: TBWA\Media Arts Lab

Director: Lucia Aniello

DP: James Laxton

Production company: Hungry Man

Animation director: Anna Mantzaris

Animation production company: Passion Pictures

Watch all the latest Christmas ads here.

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