By Amy Houston | Senior Reporter

September 13, 2023 | 2 min read

The actor stars in a dramatic spot that reviews the tech giant’s commitment to sustainability.

In a new ad from Apple, American actor Octavia Spencer portrays ‘Mother Nature,’ grilling execs including boss Tim Cook on its efforts to become fully carbon neutral by 2023 – and she is a force to be reckoned with.

During the comedically tense meeting, Spencer questions the suits on a range of topics, such as clean energy, materials and transportation. Viewers can feel their nervousness as Mother Nature scrutinizes their efforts one by one.

The five-minute short was created in-house and directed by Rhys Thomas of Stink Films.

Apple hasn’t shied away from using humor and long-form videos to communicate important, often dry information. Last year, it doubled down on its privacy controls with a fake auction house ad and its widely-praised ‘The Underdogs’ spot came in at nine minutes long.

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works Apple

More from Creative

View all