Ad of the Day: McDonald’s marks heatwave with melting milkshake ad
The work from Leo Burnett UK plays on the fast-food brand’s highly recognizable assets.
Fancy a milkshake? / Leo Burnett
As temperatures begin to soar again in the UK, McDonald’s is making the most of the hot weather by enticing customers with its cool milkshakes.
A new melting billboard ad from the fast-food brand features a hint of its iconic golden arches and a single drip of its unmistakable strawberry-flavored milkshake.
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The outdoor ad by Leo Burnett UK is far from the first time the fast-food chain has relied on minimal branding. Just last month, it raised eyebrows with a sun-soaked spot follow-up to its highly praised ‘Raise Your Arches’ spot.
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