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By Amy Houston | Senior Reporter

August 2, 2023 | 2 min read

The Greatest Showman director Michael Gracey teams up with Leo Burnett for ‘Raise Your Arches’ follow-up.

Fast-food chain McDonald’s has just dropped the follow-up to its popular ‘Raise Your Arches’ ad that first hit screens in January.

In ‘Next stop, McDonald’s’ viewers see queues of beach-bound holidaymakers stuck at a red light on a scorching day. As the familiar soundtrack kicks in, we see one driver turn to his wife and move his eyebrows up and down. His partner then cheekily turns to their kids in the back seat of the car and does the same. Throughout the spot, the facial movement is passed from vehicle to vehicle, signaling that a stop at McDonald’s is on the cards for the vacationers.

Similarly to the previous iteration, there is no identifiable branding throughout the short, until the very end when the golden arches and the words ‘Fancy a McDonald’s?’ appear on the screen.

Credits

Advertising agency: Leo Burnett

Chief creative officer: Chaka Sobhani

Creative partners: Andrew Long and James Millers

Copywriter: Joe Miller

Deputy CSO: Tom Sussman

Planner: Hamish Cameron and Ali Arnold-Jones

Business lead: Steph Bates

Account team: Sam Cowley, Clyde Hurst, Brittony Kelly

Agency project manager: Asher Guerrier Halil

Agency producer: Peter Williams

Media buying agency: OMD

Production company: Partizan

Director: Michael Gracey

Managing director: Jenny Beckett

Head of production: Ella More O’Ferrall

Producer: Daniel Wheldon

Post-production: Black Kite

VFX lead: Guillaume Weiss

3D lead: Finlay Crowther

Colorist: Richard Fearon

VFX/color producer: Holly Tidwell

Edit house: Tenthree

Editor: Patrick Correll, Billy Mead

Assistant editor: Ella Oliver

Edit producer: Rachel Goodger

Sound studio: Factory

Sound design and mix: Jack Hallett

Audio producer: Ciara Wakley

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