Ad of the Day: McDonald’s raises eyebrows once again with sun-soaked spot
The Greatest Showman director Michael Gracey teams up with Leo Burnett for ‘Raise Your Arches’ follow-up.
Fast-food chain McDonald’s has just dropped the follow-up to its popular ‘Raise Your Arches’ ad that first hit screens in January.
In ‘Next stop, McDonald’s’ viewers see queues of beach-bound holidaymakers stuck at a red light on a scorching day. As the familiar soundtrack kicks in, we see one driver turn to his wife and move his eyebrows up and down. His partner then cheekily turns to their kids in the back seat of the car and does the same. Throughout the spot, the facial movement is passed from vehicle to vehicle, signaling that a stop at McDonald’s is on the cards for the vacationers.
Similarly to the previous iteration, there is no identifiable branding throughout the short, until the very end when the golden arches and the words ‘Fancy a McDonald’s?’ appear on the screen.
Advertising agency: Leo Burnett
Chief creative officer: Chaka Sobhani
Creative partners: Andrew Long and James Millers
Copywriter: Joe Miller
Deputy CSO: Tom Sussman
Planner: Hamish Cameron and Ali Arnold-Jones
Business lead: Steph Bates
Account team: Sam Cowley, Clyde Hurst, Brittony Kelly
Agency project manager: Asher Guerrier Halil
Agency producer: Peter Williams
Media buying agency: OMD
Production company: Partizan
Director: Michael Gracey
Managing director: Jenny Beckett
Head of production: Ella More O’Ferrall
Producer: Daniel Wheldon
Post-production: Black Kite
VFX lead: Guillaume Weiss
3D lead: Finlay Crowther
Colorist: Richard Fearon
VFX/color producer: Holly Tidwell
Edit house: Tenthree
Editor: Patrick Correll, Billy Mead
Assistant editor: Ella Oliver
Edit producer: Rachel Goodger
Sound studio: Factory
Sound design and mix: Jack Hallett
Audio producer: Ciara Wakley