Ad of the Day: Uber Eats celebrates feeling of getting non-essentials delivered
The TV and cinema spots focus on the comforting items available using the service.
Following on from its out-of-home and social push earlier this month, Uber Eats has released two TV and cinema spots. Both feature people enjoying grocery items they have effortlessly had delivered, with the emotional benefit of Uber Eats coupled with a dose of humor.
In the first film, viewers see a woman returning home to an empty-yet-messy house. With everyone out, she takes the rare opportunity to put her feet up and order some wine to unwind.
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The second features a man at home on a hot day. After placing an order on the app, he waits patiently until his ice-cream has the perfect consistency and only then enjoys his treat.
Maya Gallego Spiers, head of marketing at Uber Eats, commented: “For a long time, we’ve been delivering the nation’s favorite restaurants. With this campaign, we wanted to let people know that Uber Eats can actually deliver just about anything effortlessly. Starting with groceries.”
Both films were directed by Steve Rogers through Biscuit Filmworks. Media planning and buying were handled by Essence Mediacom.
Credits
Creative agency: Mother
Media: Essence Mediacom
Production company: Biscuit Filmworks
Director: Steve Rogers
Producer: Simon Eakhurst
Director of photography: Rob Hardy
Edit house: The Quarry
Editor: Jonnie Scarlett
Post-production: Selected Works
Colorist: Hannibal Lang
Music supervision: Leland Music
Audio post-production: No 8
Sound engineer: Sam Robson
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.