Best Ads of the Week: AI billboard bloat and Burger King retires the Whopper

By Amy Houston, Senior Reporter

June 14, 2023 | 6 min read

There is also Lovehoney’s first pre-9pm TV ad and an ominous Diablo IV billboard that looked ‘hellish’ as smog engulfed New York.

Burger King ad / BBH

Every week, The Drum picks the top global campaigns from our creativity section.

This week Burger King, McDonald’s and Subway all taunted each other with billboards written by ChatGPT, brains in jars attempted viral TikTok dances in a Voxi spot and Ed Sheeran ate with a giant hot sauce-loving bear to launch Tingly Ted with Heinz.

McDonald’s: A.I’m Lovin’ It by Galeria.ag

McDonald’s got involved in the artificial intelligence hype with this latest campaign that wants to prove that one of its menu items is the Goat.

Burger King: Whopper by David São Paulo

Burger King was having none of McDonald’s self-congratulatory advertising and released an ad campaign stating that when ChatGPT was asked what the most iconic burger in the world was, its answer was the Big Mac.

Subway: Footlong by Saatchi & Saatchi

Next up, Subway tested the waters by asking the chatbot to compare these answers to its footlong sandwich offering.

Lovehoney: Womanizer Wave by Lovehoney

For the first time ever, Lovehoney will air a spot on Channel 4 pre-watershed, marking a major milestone mainstream advertising journey.

Diablo: Diablo IV by Activision Entertainment

Nestled among two buildings, this digital billboard reads ‘Welcome To Hell, New York’ while being surrounded by thick yellowish-orange smog.

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Heinz: Never Mind by WMX

Ed Sheeran teamed up once again with The Kraft Heinz Company to launch Tingly Teds.

The Olympics: Let’s Move by The IOC

Created in collaboration with the World Health Organization (WHO), the International Olympic Committee invited people to make time every day for movement.

Rockshore: Refreshingly Irish by M&C Saatchi

Irish beermaker Rockshore tapped into its heritage with a refreshing ad that puts humor at its heart.

Heineken: 150th Anniversary by Le Pub

Hinekken or Heniken? This brand campaign from Heineken says, “Who cares?“

Ebay: Built Different by Dept

The retailer’s latest UK campaign pays homage to the range of passionate DIYers on its platform, who use the site to repair, build and upcycle the vehicles they love.

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