By Amy Houston, Senior Reporter

June 9, 2023 | 3 min read

It’s the first piece of creative content from AMV BBDO for the Vodafone network.

To promote its unlimited social media proposition, Voxi has unveiled a tongue-in-cheek ad titled ’The Fun Never Ends’. The spot features two friends who participate in a dance challenge in the hopes of going viral (how very Gen Z of them). The only difference is that this dynamic duo are actually two brains in jars.

Nevertheless, the body-less buds love nothing more than jumping on the latest social media trends. The TV, social and digital ads see the two organs using Voxi’s limitless social media time to their advantage and doing what we all do best: doom-scrolling, learning and chatting with others on the internet.

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Mike Hughes and Dalatando Almeida, creative directors at AMV BBDO, said: “We are rather fond of our immortal characters. Not only because they help us dramatize the benefit of Voxi’s Unlimited Social Media, but because they go against the category cliché of just showing young people doing cool stuff.”

There are also out-of-home activations across the UK and the campaign will further be supported through social media and the press.

Maria Koutsoudakis, brand and marketing director at Vodafone UK and Voxi, added: “In a cluttered telco market, we needed a campaign that would create cut-through and fame for Voxi’s unique proposition.

“Reviewing the market today, it’s clear that the surreal and humorous quadrant was a wide-open space for us. We also know how important social media access is to this generation and wanted to celebrate the positive, entertaining, educational and career aspects that it provides.”

Read our recent interview with AMV BBDO chief creative officer Nicholas Hulley.

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