DIY takes center-stage in Ebay’s latest pre-loved product push
‘Built Different’ highlights the people who can turn waste into wonder.
The retailer’s latest UK campaign pays homage to the range of passionate DIYers on its platform, who use the site to repair, build and upcycle the vehicles they love.
In recent years, Ebay has made a significant effort to amplify its sustainability, highlighting the potential of its platform for those searching for secondhand and pre-loved items – most notably in the fashion space. This year it is the headline sponsor for ITV2’s summer mainstay program Love Island.
However, ‘Built Different’ is aimed at motor enthusiasts, encouraging them to use Ebay to fuel their passion, whether it’s fixing up cars or building classic motorbikes.
The campaign promoting its Parts & Accessories vertical was created by agency Dept and produced by Prettybird. As Bel Moretti, creative director at Dept explains: “Our Ebay campaign was inspired by actual platform stories – big and small. It’s no secret that we have become a little complacent when looking after what we have. So it felt like the perfect time to celebrate the ones that do and hopefully inspire the ones that could.”
The spots are now live across the UK, including in cinemas, TV, video on demand, a full digital and social campaign, and on-site. This Summer, Ebay is also notably sponsoring some of the critical motorsports events in the UK, including British Super Bikes, the British Motor Show, German Car Fest, Pistonheads, JapFest, Ford Fair and Goodwood Festival of Speed.
Credits
Ebay
Brand director: Alex Allcott
Head of brand marketing: Maria Betés
Brand marketing manager: Katherine Smedley
Brand marketing manager: Christina Marshall
Business director - Duncan Birch
Group account head: Charlotte Pittock-Holdsworth
Account planner: Manolis Marakis
Strategy director: Sanj Deb
Strategist: Tom Greeves
Senior creatives: Sasha Jackson, Lewys Williams and Joe Jordan
Creative director: Bel Moretti
Associate design director: Olive Tebby
Designers: Dunja Verbič, Simone Vulcano, Ericka Ubasa, Benedetta Manfredi, Cristina Isac, Junaid Ansar
Production director: Toby Baker
Senior producer: Jodie Sibson
Senior producer: Tara Oliver (post)
Pretty Bird
Director: Robert Wilkins
Producer: Hannah Cooper
Executive producer: Juliette Larthe
Head of Production: Fiona Bamford-Phillips
Executive producer: Paulette Caletti
DOP: Krzysztof Trojenr
Editor: Vid Price at Trim
Post-production: Rascal Post
Sound: Dan Beckwith at Factory
Music: Composed by Michael Blainey at Sniffy Dog
Photographer: Sam Wright
Photographer’s Agent: LGA Management