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Eurovision Song Contest Creative Creative Works

Foxy Bingo ads make Eurovision tropes even weirder


By John Glenday, Reporter

May 10, 2023 | 2 min read

The online gambling brand is courting a new generation of players with a Eurovision-inspired series.

Foxy Bingo

Foxy Bingo amps up its playful personality with a Eurovision-style send up

Infusing a Eurovision-style Scandinavian metal band, a group of Eastern European Disco Aliens and Folk Singing Grannies with its purple-hued ‘foxiness’ the brand shows an abrupt change in tone when a ginger ‘boomfox’ fires up.

Sara Jolly, head of brand at Gala Bingo & Foxy Bingo, said: “I think the Singing Grannies may be unexpectedly the hit of the Summer!”

Running across social and online for the next week, the campaign is the latest in a series of films produced by Neverland to embody the brand’s playful spirit.

Noel Bunting (nee Hamilton) executive creative director of Neverland adds: “Neverland’s douze points go to Foxy Bingo.”

All three films in the series were shot at the Hackney Empire by Blood Films.

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