By The Drum Team, Editorial

February 4, 2011 | 1 min read

The first ad from the new campaign for is to launch during Coronation Street’s centre ad break on Monday 7 February, featuring Christopher Biggins, Jim Bowen and Nikki Grahame of Big Brother fame.

As reported in The Drum in January, the series of TV ads and online films, created by London agency Biscuit, are designed to bolster the public’s affinity with the brand by giving its Foxy character a life outside of Bingo. The first TV ad on 7 February will be followed by a series of online films on the Foxy website over the next 6 months.

The campaign breaks with 'What Foxy Did Next', a 60 second spot with a behind the scenes candid look at Foxy’s life as a celebrity, with the character giving a documentary TV crew a tour of his home. The ad then shows Jim Bowen of Bullseye fame caught with his pants down, Chris Biggins dressed as a giant bingo ball, and Nikki Grahame as Foxy’s home help.

The films will also be supported by a radio campaign created by Biscuit.

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