By Amy Houston | Reporter

June 30, 2022 | 2 min read

A little bit of happiness goes a long way in this colorful spot for Gala Bingo that aims to bring back the joy of the game to Britain.

‘Look Up’ was shot by Noah Harris of Agile films across the north west of England earlier this year. The spot follows a group of five friends (plus Kodie the dog) traveling the country in their yellow van in search of the perfect view of five hot air balloons, creating an epic ‘bingo’ in the sky.

Gala Bingo

Soundtracked by I Saw the Light by Todd Rundgren, the ad was created by Neverland – which was appointed as lead creative agency in March this year – and media was planned and bought by The7stars.

Sara Jolly, head of brand and content at Gala Bingo, said: “Bingooooooooooooo.”

The campaign will be amplified by digital, social, radio and out-of-home (OOH) elements including bus wraps and taxi wraps across London.

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