How to master the art of creative deal-making
Magid Souhami joins the Marketing Negotiations podcast to share his best tactics for striking deals that stand the test of time.
Magid Souhami is this week's guest on Marketing Negotiations
Having led multi-million dollar negotiations for some of the biggest global brands and sporting events, Magid Souhami (CCO and co-founder, Compliant) is, above all else, “a deal maker”.
Here he talks to host Mike Lander about value creation in marketing procurement, strategic and tactical approaches to negotiation, and the importance of long-term, mutually beneficial relationships between partners and suppliers.