New Business Marketing

How to master the art of creative deal-making


By The Drum Team, Editorial

April 5, 2023 | 2 min read

Magid Souhami joins the Marketing Negotiations podcast to share his best tactics for striking deals that stand the test of time.

Magid Souhami

Magid Souhami is this week's guest on Marketing Negotiations

Having led multi-million dollar negotiations for some of the biggest global brands and sporting events, Magid Souhami (CCO and co-founder, Compliant) is, above all else, “a deal maker”.

Here he talks to host Mike Lander about value creation in marketing procurement, strategic and tactical approaches to negotiation, and the importance of long-term, mutually beneficial relationships between partners and suppliers.

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