How to master the art of creative deal-making
Magid Souhami joins the Marketing Negotiations podcast to share his best tactics for striking deals that stand the test of time.
![Magid Souhami Magid Souhami](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/980/magid_souhami.jpg?w=608&ar=default&fit=crop&crop=faces&auto=format)
Magid Souhami is this week's guest on Marketing Negotiations
Having led multi-million dollar negotiations for some of the biggest global brands and sporting events, Magid Souhami (CCO and co-founder, Compliant) is, above all else, “a deal maker”.
Here he talks to host Mike Lander about value creation in marketing procurement, strategic and tactical approaches to negotiation, and the importance of long-term, mutually beneficial relationships between partners and suppliers.