O2’s brand mascot will appear in ads for easyJet and Google
The telecoms brand has launched a major new campaign called ‘Switch Up’ by VCCP and media agency MG OMD.
Headlining O2’s flexibility in permitting anyone to switch to a new phone whenever the fancy takes them, even when under contract, the new campaign positions O2 as a consumer standard bearer willing to rip up outmoded practices.
Bubl will surprise ITV1 users by leaping out at them during ad breaks in a series of scripted appearances with partner brands such as easyJet Holidays and Google Pixel, with Bubl bursting through their adverts.
A hero film employs situational comedy to show audiences just how easy it is to swap phones, with one woman presented with her new device by Bubl in person at a variety of unlikely locations including a freezer, martial arts session and a nightclub.
Kimberley Gill, creative director at VCCP London, commented: “Having the option to choose if and when you want to have an upgrade is exciting. You have the power and when you say so, you will have a new phone in your hands. ‘Switch Up’ puts the customer first and we are thrilled to work on a campaign that challenges industry standards.”
Running across the UK until May, the integrated campaign includes appearances on out-of-home, digital and linear audio, social and retail.