Meta Social Media Data & Privacy

Meta follows Twitter launching paid verification subscription model


By Danielle Long, Acting APAC Editor

February 19, 2023 | 2 min read

Meta has launched a paid verification program allowing Facebook and Instagram users and businesses to verify their accounts with a blue badge.

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Meta Verified launches this week in Australia and New Zealand / Meta

Meta Verified rolls out this week in Australia and New Zealand in a bid to “increase authenticity and security”, according to Meta CEO Mark Zuckerberg.

Zuckerberg announced the launch across his Meta channels and profiles, describing the program as “a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support”.

Zuckerberg Meta announcement

A Meta blog said, "Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic."

Meta Verified services start at $19.99 AUD / $23.99 NZD on web and $24.99 AUD / $29.99 NZD on mobile. The service will roll out to other markets this year.

The move comes just months after Twitter launched its subscription verification model Twitter Blue.

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