The Drum Awards Festival - Official Deadline

-d -h -min -sec


By John Glenday, Reporter

September 29, 2022 | 2 min read

Tesco Ireland has marked a calendar milestone with a celebration of all the ’little helps’ it has undertaken over the past quarter century to give a leg up to suppliers.

’25 Years of Little Helps’ is the first campaign from BBH for Tesco since opening a Dublin office in May to serve its founding client.

Placing a heavy emphasis on the support offered by the supermarket chain to the Irish agri-food industry, the multi-pronged push extends for three weeks across TV video on demand, cinema and social, showing how everyone earns a small piece of the cake when you shop at Tesco.

Sam Caren, BBH creative lead, said: “Tesco’s business is inherently human so for our first piece of work with Tesco, we wanted to bring this to life by featuring real-life suppliers, humor and local insight. We hope it changes the way Irish shoppers view the food in their cupboards.”

Thrusting suppliers center stage, the advert shows the lengths Tesco goes to ensure local produce is always on the shelves, concluding with the great table of Ireland; an endless spread of fresh fruit, vegetables and meats where milk is always on tap.

Complementary social messaging surfaces the work of three key suppliers – McCann Orchards, Country Crest and Certified Irish Angus – to herald the enduring Irish relationships fostered by the grocery giant.

Brand Purpose Tesco Marketing

More from Brand Purpose

View all