Tesco Ireland toasts 25 years of ‘little helps’ for farmers
Tesco Ireland has marked a calendar milestone with a celebration of all the ’little helps’ it has undertaken over the past quarter century to give a leg up to suppliers.
’25 Years of Little Helps’ is the first campaign from BBH for Tesco since opening a Dublin office in May to serve its founding client.
Placing a heavy emphasis on the support offered by the supermarket chain to the Irish agri-food industry, the multi-pronged push extends for three weeks across TV video on demand, cinema and social, showing how everyone earns a small piece of the cake when you shop at Tesco.
Sam Caren, BBH creative lead, said: “Tesco’s business is inherently human so for our first piece of work with Tesco, we wanted to bring this to life by featuring real-life suppliers, humor and local insight. We hope it changes the way Irish shoppers view the food in their cupboards.”
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Thrusting suppliers center stage, the advert shows the lengths Tesco goes to ensure local produce is always on the shelves, concluding with the great table of Ireland; an endless spread of fresh fruit, vegetables and meats where milk is always on tap.
Complementary social messaging surfaces the work of three key suppliers – McCann Orchards, Country Crest and Certified Irish Angus – to herald the enduring Irish relationships fostered by the grocery giant.