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Ads of the Week: Papa John’s space age pizza and Jeff Bridges talks up AstraZeneca

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By Amy Houston | Reporter

September 21, 2022 | 6 min read

There’s also Budweiser’s Fifa World Cup ad and a wild campaign from sofa seller DFS.

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Out of this world pizza? / Atomic London

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

This week, Papa John’s intergalactic planetary pizza film celebrated its new chorizo topping, pharmaceutical company AstraZeneca’s latest campaign featured actor Jeff Bridges with a personal story and The Melbourne Writers Festival used artificial intelligence (AI) to bring the words of classic novels to life.

Papa John’s: Planet Chorizo by Atomic London

Papa John’s celebrated a limited-edition menu addition by catapulting pizza lovers into an alien world full of cheese, fashion and chorizo.

DFS: Animal Thingdom by Pablo

Building on last year’s ‘What’s your thing?’ brand platform, furniture retailer DFS has launched a wild campaign that features a pack of animals unapologetically being themselves.

The Melbourne Writers Festival: The Art of Words by TBWA\Melbourne

The writings of literary greats Mary Shelley, Herman Melville, HG Wells, Bram Stoker and George Orwell were inserted into Mid Journey, an AI bot, to bring them to life in a modern format.

Budweiser: The World Is Yours To Take by Wieden+Kennedy

Budweiser excited football fans with a star-studded spot featuring Lionel Messi, Neymar Jr and Raheem Sterling to promote the Fifa World Cup tournament.

AstraZeneca: Up the Antibodies by Edelman

This AstraZeneca ad sheds light on how the immunocompromised are navigating the pandemic by sharing Academy Award winner Jeff Bridges’s personal story.

Waitrose: Food to Feel Good About by Adam&EveDDB

Waitrose has launched an integrated brand campaign in the hopes of getting people to feel more positive about the food they are consuming.

The Gym Group: Gym Face by Lucky Generals

Ever felt ’gymtimidation’ when working out for the first time? This ad is for you.

Boulanger: First Apartment by TBWA/Group

This relatable short from the French consumer goods brand was a bit of a tear-jerker.

SlimFast: Same Difference by SRG

The weight-loss brand indulged in nostalgia while promoting its future-focused keto and intermittent fasting products.

Back Market: Sorry Cats by Buzzman

Back Market drew inspiration from cats having nine lives for its first international brand campaign.

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