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By John Glenday, Reporter

September 20, 2022 | 2 min read

Boulanger, the French consumer goods brand, is surfacing the range of value-added services it provides ahead of the new school year.

Highlighting its role as a pillar of domesticity, the brand is promoting itself as a rock of stability in an uncertain world by illustrating the utility it provides customers from repairs to delivery, as well as training on the use of products and their maintenance.

Conceived in collaboration with TBWA/Group, the campaign straddles in-store messaging with an associated film showcasing the personal touch provided by its employees.

The advert depicts a young woman setting up home for the first time – a disruptive process made all the easier by Boulanger, which delivers a brand new fridge with next-day delivery, carting off the old appliance as they leave.

The autumn campaign follows a successful spring push offering unlimited repairs by subscription for household appliances.


Client managers: Fanny Le Gal, Jean Sens

Agency managers: Marc Fraissinet, Adrien Marsaud

Executive creative directors : Benjamin Marchal, Faustin Claverie

Creative directors: Lucie Vallotton, Vincent Cusenier

Head of creative producerd: Maxime Boiron

Creative producer: Anne-Claire Girard

Production: Big

Director: Julie Navarro

Producer: Kasia Staniaszek

Agency post producer: Éléonore Girard

Editors: Dorian Ledastumer, Benjamin Bruel

Calibrator: Nicolas Guibert

Sound production: \Else

Head of music and sound: Olivier Lefebvre

Director, soundtrack: Ambroise Cabry

Music art directors: Ferdinand Huet, Thomas Jacquet

Sound engineer: Matthieu Seignez

Lawyers, music: Constance Duhourcau, Marion Le Guluche

Sound coordinators: Mélissandre Mons, Mélanie Bourdet

Compositor: Hugh Coltman

Editor: 4Good

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