French consumer goods brand promotes itself as a pillar of domestic life
Boulanger, the French consumer goods brand, is surfacing the range of value-added services it provides ahead of the new school year.
Highlighting its role as a pillar of domesticity, the brand is promoting itself as a rock of stability in an uncertain world by illustrating the utility it provides customers from repairs to delivery, as well as training on the use of products and their maintenance.
Conceived in collaboration with TBWA/Group, the campaign straddles in-store messaging with an associated film showcasing the personal touch provided by its employees.
The advert depicts a young woman setting up home for the first time – a disruptive process made all the easier by Boulanger, which delivers a brand new fridge with next-day delivery, carting off the old appliance as they leave.
The autumn campaign follows a successful spring push offering unlimited repairs by subscription for household appliances.
Credits
Client managers: Fanny Le Gal, Jean Sens
Agency managers: Marc Fraissinet, Adrien Marsaud
Executive creative directors : Benjamin Marchal, Faustin Claverie
Creative directors: Lucie Vallotton, Vincent Cusenier
Head of creative producerd: Maxime Boiron
Creative producer: Anne-Claire Girard
Production: Big
Director: Julie Navarro
Producer: Kasia Staniaszek
Agency post producer: Éléonore Girard
Editors: Dorian Ledastumer, Benjamin Bruel
Calibrator: Nicolas Guibert
Sound production: \Else
Head of music and sound: Olivier Lefebvre
Director, soundtrack: Ambroise Cabry
Music art directors: Ferdinand Huet, Thomas Jacquet
Sound engineer: Matthieu Seignez
Lawyers, music: Constance Duhourcau, Marion Le Guluche
Sound coordinators: Mélissandre Mons, Mélanie Bourdet
Compositor: Hugh Coltman
Editor: 4Good