The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By Amy Houston, Senior Reporter

September 2, 2022 | 4 min read

Tesco Mobile has launched the latest chapter of its Supermarket Mobile campaign encouraging hard-up shoppers to seek out the discounts available by combining their grocery buying and mobile contract with the retail giant.

‘Spend Less With Us’ sees a rogue trolley hurtling its way down a car park ramp, an underpass and a grassy hill before bumping into a bystander, who happens to be looking at an increased bill from a rival provider on his phone. The animated trolley then encourages the worried consumer to head into Tesco.

The campaign will be amplified with TV, radio, social media, print and out-of-home (OOH) executions.

Rachel Swift, chief marketing officer at Tesco Mobile, said: “We know families are continuing to face financial challenges and, as the super helpful network, we want to provide great value for customers at a time when they need it the most.

“Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points, which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, and thanks to Clubcard we can help customers spend less.”


Chief marketing officer: Rachel Swift

Head of brand and comms: Emma Herridge

Comms planning and campaigns lead: Lawrence Hamilton

Campaign manager: Richard Elson and Sinead Corriette

Client name and title: Tesco Mobile

BBH lead creative team: Tom Chancellor and Ray Chan

BBH creative team (print): Luke Till and Lawrence Bushell

BBH creative director: Uche Ezugwu

BBH executive creative director: Helen Rhodes

BBH strategy director: Ed Kurland

BBH business lead: Sarah Rodrigues

BBH senior account director: Bella Bertolotti and Tessa Cranfield

BBH account manager: Amelia Lloyd

BBH account executive: Alexandra Keenan

BBH producer: Tracy Macassey and Rory Reames

BBH assistant producer: Rebecca Ellis

Production company: Anonymous Content

Directors: Thirtytwo

Executive producer: Tor Fitzwilliams

Producer: George Saunders

DoP: Ula Pontikos

Post-production: Nineteentwenty

Lead VFX supervisor: Tom Clapp

Editor/editing house: The Assembly Rooms

Editor: Eve Ashwell

Sound studio: Factory

Sound engineer: James Utting

Lead music supervisor: Hywel Evans

BBH art producer: Sarah Tooley

BBH assistant art producer: Micah Waring

Photographer: James Day at Siobhan Squire

Model maker: Ben Millar

Retouching: Dennis Tuffnell

Post-production: Wellcom

Mediacom partner: James Parnum

Mediacom business director: Jessica Mitchwell

Mediacom senior associate director: Nicola Evans

Mediacom account manager: Libby Watling

Mediacom strategy director: Geoff De Burca

Mediacom senior associate director AV: Nick Docker

Mediacom digital account director: Frankie Cook

Mediacom digital account planner: Ashley Best, Antonella Romana and Mona Fetzer

Mediacom audio account director: Luke Turner and Maddy Deardon

Kinetic OOH account manager: Alice Tullet and Sian Smeaton

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Brand Purpose Creative Works Mobile

More from Brand Purpose

View all