Tesco Mobile: This is Supermarket Mobile by BBH
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Celebrating the qualities its supermarket brings to mobile, Tesco Mobile is colliding the world of 'frozen tariffs' and the 'fresh deals' counters.
'This is Supermarket Mobile' is Tesco Mobile's biggest-ever integrated campaign, and aims to connect with Tesco shoppers by highlighting all the unbeatable perks having your phone with the supermarket brings - including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus.
Rachel Swift, Tesco Mobile chief marketing officer said: “Our campaign showcases the wonderful things that happen when Tesco and mobile come together. We want to show customers all we have to offer - things they can’t get from other networks such as incomparable value and being treated like family, not just a number.
“We’re different to the other mobile networks and this campaign demonstrates our pride in that difference”
Credits
Client Credits:
CMO: Rachel Swift
Head of Brand and Marketing: Emma Herridge
Head of Customer Experience and Engagement: Simon Rogers
Campaign Lead: Lawrence Hamilton
Campaign Manager: Zea Westwick
Campaign Executive: Carolina Molina
Digital Marketing Lead: David Brewerton
Digital Marketing Manager: Rebecca Greenhalgh
Creative Credits:
BBH Creative Team: Lawrence Bushell and Luke Till
BBH Creative Director: Uche Ezugwu
BBH Strategists: Alice Walker and Harry Guild
BBH Strategy Director: Ed Kurland
BBH Account Executive: Ella McNicholas, Jack Smith
BBH Account Manager: Francesca Somerville, Emma Fry, Tina Rugiwa
BBH Account Director: Tessa Cranfield
BBH Business Lead: James Rice, Holly Ripper
Film Credits
BBH Producer: Georgina Kent
BBH Assistant Producer: Michelle Hagen
Production Company: Thomas Thomas Films
Director: Tiny Bullet
Executive Producer:
Producer: Trent Simpson
DoP: Patrick Meller
Post Production: Electric Theatre Collective
Editor/Editing House: Owen Oppenheimer /The Quarry
Sound Studio: String and Tins
Music Supervisor: Hywel Evans/Amy Ho
Print Credits
BBH Producer: Mercedes Januszczak
CGI Artist: Chris Labrooy
Illustration Agency: Debut Art
Post Production Company and CGI Artist: Dippin’ Sauce
BBH Designer: Christian Kolodziejski
Social Credits
BBH Producer: Michelle Hagen
Creative Team: Lawrence Bushell and Luke Till
Media Credits:
Mediacom Partner: James Parnum
Mediacom Business Director: Peter Skarparis
Mediacom Associate Director: Duncan Timlin
Mediacom Senior Planner: Jamie Utley
Mediacom Strategy Director: Jon Hildrew
Mediacom AV Associate Director: Nicholas Goodeve-Docker
Mediacom Digital Manager: Erica Dorigo
Mediacom Biddable Manager: Kathryn Turner
Mediacom Digital Planner Buyer: Shairah Habib
